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Customer value maximization (CVM) is a real-time service model that, proponents say, goes beyond basic customer relationship management (CRM) capabilities, identifying and capturing maximum potential from prospective and existing customers.[1]
^Superior customer value/ Buch. CRC. 2012. ISBN 9781439861288. OCLC 799019107.
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Customervaluemaximization (CVM) is a real-time service model that, proponents say, goes beyond basic customer relationship management (CRM) capabilities...
In marketing, customer lifetime value (CLV or often CLTV), lifetime customervalue (LCV), or life-time value (LTV) is a prognostication of the net profit...
In economics, profit maximization is the short run or long run process by which a firm may determine the price, input and output levels that will lead...
customer expectations. Creating customer loyalty puts 'customervalue rather than maximizing profits and shareholder value at the center of business strategy'...
eventually, profit maximization by consolidation and expansion of the customer base. In the internet age, a prominent method for collecting customer data is through...
Shareholder value is a business term, sometimes phrased as shareholder valuemaximization. It became prominent during the 1980s and 1990s along with the...
much more focused on long-term value-generation to the customer. At its heart, it is about maximizing the value the customer generates from utilizing the...
Economic Value to the Customer (EVC) is a value-based pricing methodology developed in 1979 by John L. Forbis and Nitin T. Mehta. The method aims to guide...
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using...
company’s value proposition is the full mix of benefits or economic value which it promises to deliver to the current and future customers (i.e., a market...
value stream is the set of actions that take place to add value to a customer from the initial request through realization of value by the customer....
Customer engagement is an interaction between an external consumer/customer (either B2C or B2B) and an organization (company or brand) through various...
Lehmann, Donald R. Managing Customers as Investments: The Strategic Value of Customers in the Long Run, pp. 70–77 (“Customer Retention” section). Upper...
and released the first version of its software (initially named CustomerValueMaximizer) in 2010. The company is headquartered in Tel Aviv, Israel, with...
removes necessary functions of value expenditures, thereby decreasing the capabilities of the manufacturer and/or their customers. What this practice disregards...
Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers. Companies often use customer...
upselling and cross-selling to maximize revenue. Upselling is the practice in which a business tries to motivate customers to purchase a higher-end product...
follows a defined methodology and has specific value targets, such as reducing pollution or increasing customer satisfaction. The term Six Sigma originates...
practitioners value: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over...
incarnation of this is called "perfect price discrimination" and maximizes the price that each customer is willing to pay. As such, in first degree price differentiation...
communication between the customer and brand. This communication strengthens the customer-brand relationship, increasing experiential value, brand satisfaction...
importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand...
benefit maximization rather than a single transaction sales profit maximization. This requires large retail enterprises to establish a customer-oriented...
management is a discipline to maximize profit by optimizing rate (ADR) and occupancy (Occ). In its day to day application the maximization of RevPAR (Revenue per...
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