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Crossmark information


Crossmark
IndustryConsumer goods
FoundedFort Smith, Arkansas, 1905
Founder
  • Willis Johnson
  • E. Leslie Hunt
Headquarters
Plano, Texas
Area served
North America, Australia
Key people
  • Chris Moye
  • (CEO)
  • Rudy Gonzalez
  • (CFO)
[1]
ServicesSales and marketing
Revenue$1b
OwnerPrivate Equity
Number of employees
40,000
Websitewww.crossmark.com

Crossmark, Inc., stylized as CROSSMARK, is a sales and marketing services company that operates within the consumer goods industry.[2][3][4] The company was established in 1905 by Willis Johnson and E. Leslie Hunt in Fort Smith, Arkansas as a provision supply point for groups traveling to the Oklahoma Territory.[2][5][6] Crossmark contributes research and data to the Food Marketing Institute.[7] The company serves grocery, mass, club, drug, convenience store, and home improvement channels.[8]

  1. ^ "CROSSMARK Leadership Team | CROSSMARK". Archived from the original on January 17, 2013. Retrieved January 24, 2013.
  2. ^ a b "Crossmark Named a Top Technology Innovator". CSPNet. September 27, 2011. Archived from the original on June 20, 2013. Retrieved January 11, 2013.
  3. ^ "CROSSMARK, MARS Advg. Launch Shopper Marketing Venture". Progressive Grocer. December 12, 2011. Archived from the original on June 3, 2013. Retrieved January 11, 2013.
  4. ^ "Crossmark to Acquire NCiM". Progressive Grocer. December 1, 2011. Archived from the original on June 3, 2013. Retrieved January 11, 2013.
  5. ^ "Crossmark quietly makes its mark for big-name brands" (PDF). Dallas Morning News. August 26, 2012. Archived from the original (PDF) on September 23, 2015. Retrieved January 11, 2013.
  6. ^ "Crossmark History". Crossmark. Archived from the original on January 11, 2013. Retrieved January 11, 2013.
  7. ^ "Retailers Face a Customer-Centric Universe: FMI". Supermarket News. April 30, 2013. Retrieved May 9, 2013.
  8. ^ "Bloomberg Businessweek Company Profile". Bloomberg Businessweek. Archived from the original on September 5, 2009. Retrieved June 24, 2013.

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