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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Book cover
Author
Geoffrey A. Moore
Country
United States
Language
English
Subject
Marketing high-tech products
Genre
Non-fiction
Publisher
Harper Business Essentials
Publication date
1991
Published in English
1991
Media type
Book
Pages
227
ISBN
0-06-051712-3
OCLC
50470628
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
The book offers decision-making guidelines for investors, engineers, enterprise executives, marketers and managers throughout the high-tech community. Real-world examples of companies that have struggled in the chasm are also provided.
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(business) CrossingtheChasm Levitt, Theodore (1983). The Marketing Imagination. Simon and Schuster. p. 78. ISBN 9780029190906. McKenna, Regis (1985). The Regis...
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