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Crossing the Chasm information


Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Book cover
AuthorGeoffrey A. Moore
CountryUnited States
LanguageEnglish
SubjectMarketing high-tech products
GenreNon-fiction
PublisherHarper Business Essentials
Publication date
1991
Published in English
1991
Media typeBook
Pages227
ISBN0-06-051712-3
OCLC50470628

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.

The book offers decision-making guidelines for investors, engineers, enterprise executives, marketers and managers throughout the high-tech community. Real-world examples of companies that have struggled in the chasm are also provided.

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