Cross merchandising is the retail practice of marketing or displaying products from different categories together, in order to generate additional revenue for the store, sometimes also known as add-on sales, incremental purchase or secondary product placement. Its main objective is to link different products that complement each other or can logically be used in association.[citation needed] This strategy also aims to improve overall customer experience by allowing them to pick up related goods at the same place instead of having to spend time searching for them.[1]
^"What is Cross Merchandising? (with pictures)". wiseGEEK. Retrieved 2015-11-04.
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Crossmerchandising is the retail practice of marketing or displaying products from different categories together, in order to generate additional revenue...
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