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Crayola information


Crayola LLC
FormerlyBinney & Smith Company (1885–2007)
Company typeSubsidiary
IndustryArt materials
FoundedJuly 25, 1885; 138 years ago (1885-07-25)
Founders
  • Edwin Binney
  • C. Harold Smith
Headquarters
Forks Township, Pennsylvania
,
U.S.
Number of locations
11
Area served
Worldwide
Key people
    • Smith Holland (president and CEO)
    • Steve Hoff (EVP & COO)
    • Peter Ruggiero (EVP, Operations)
Products
  • Crayons
  • chalks
  • acrylics
  • watercolor
  • brushes
  • colored pencils
  • markers
  • modelling clay
Brands
    • Crayola
    • Silly Putty
    • Portfolio Series
    • Crayola Studios
Number of employees
2,000 (2018)
ParentHallmark Cards (1984–present)
Websitecrayola.com
Footnotes / references
[1][2]

Crayola LLC, formerly the Binney & Smith Company, is an American manufacturing and retail company specializing in art supplies. It is known for its brand Crayola and best known for its crayons. The company is headquartered in Forks Township, Pennsylvania in the Lehigh Valley region of the state. Since 1984, Crayola has been a wholly owned subsidiary of Hallmark Cards.[3]

Originally an industrial pigment supply company, Crayola soon shifted its focus to art products for home and school use, beginning with chalk, then crayons, followed later by colored pencils, markers, paints, modeling clay, and other related goods. All Crayola-branded products are marketed as nontoxic and safe for use by children. Most Crayola crayons are manufactured in the United States.[4]

Crayola also produces Silly Putty and a line of professional art products under the 'Portfolio Series brand', including acrylics, watercolor, tempera, and brushes.

Crayola LLC claims the Crayola brand has 99% name recognition in U.S. consumer households, and says its products are marketed and sold in over 80 countries.[5]

  1. ^ Cite error: The named reference about was invoked but never defined (see the help page).
  2. ^ "About Us - Crayola".
  3. ^ "Company". Crayola.com. June 24, 2016. Retrieved November 19, 2016.
  4. ^ "Our Commitment to Crayola Product Safety". Crayola. Archived from the original on April 17, 2009. Retrieved June 24, 2009.
  5. ^ Cite error: The named reference bsbecomescrayola was invoked but never defined (see the help page).

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Crayola

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Crayola LLC, formerly the Binney & Smith Company, is an American manufacturing and retail company specializing in art supplies. It is known for its brand...

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List of Crayola crayon colors

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Since the introduction of Crayola drawing crayons by Binney & Smith in 1903, more than 200 colors have been produced in a wide variety of assortments...

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Timeline of Crayola

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The following is a partial timeline of Crayola's history. It covers the Crayola brand of marking utensils, as well as the history of Binney & Smith, the...

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Shades of magenta

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(TPX)" color list, color #17-2036 TPX—Magenta. At right is displayed a Crayola color formulated in 1949; it was originally called brilliant rose but the...

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History of Crayola crayons

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Since the introduction of Crayola drawing crayons by Binney & Smith in 1903, more than two hundred colors have been produced in a wide variety of assortments...

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Crayon

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early 1905. From there they began to phase out other Crayola crayon boxes until their line of Crayola crayons featured the Gold Medal design. Hundreds of...

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Red Krayola

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Red Krayola (originally Red Crayola) is an American avant rock band from Houston, Texas formed in 1966 by the trio of singer/guitarist Mayo Thompson,...

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Crayola Scoot

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Crayola Scoot is a sports video game developed by Climax Studios and published by Outright Games. It is based on the Crayola brand, taking heavy inspiration...

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Shades of red

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tone of salmon is called salmon in Crayola crayons. This color was introduced by Crayola in 1949. See the List of Crayola crayon colors. Cardinal red, also...

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Shades of blue

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cyan. Blue (Crayola) is the color called blue in Crayola crayons. "Blue" was one of the original Crayola crayons formulated in 1903. Crayola can only be...

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Shades of orange

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melon was formulated as one of the Crayola colors.[citation needed] Atomic tangerine was formulated by Crayola in 1990. (Atomic tangerine is supposed...

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Shades of pink

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plant. The color as displayed here was formulated by Crayola in 1903, and appears in Crayola's boxes of 16, 24, 32, 48, 64 and 96 colors. The first recorded...

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Lists of colors

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(alphabetical) List of colors by shade List of color palettes List of Crayola crayon colors List of RAL colours List of X11 color names Index of color-related...

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Midnight blue

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midnight blue in Crayola crayons. Midnight blue became an official crayola color in 1958; before that, since having been formulated by Crayola in 1903, it...

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Navy blue

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The Crayola color named "navy blue" is not as dark a shade as the blues actually used by navies. This tone of navy blue was formulated as a Crayola color...

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Shades of cyan

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needed] This is the color that is called sky blue in Crayola crayons. This color was formulated by Crayola in 1958. "Sky blue" appears in the 32, 48, 64, 96...

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Cerulean

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special set of metallic coloured Crayola crayons called Silver Swirls, the colours of which were formulated by Crayola in 1990. Curious Blue is one of...

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Maroon

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colors in the special set of metallic Crayola crayons called Silver Swirls, the colors of which were formulated by Crayola in 1990. Although this is supposed...

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Steel blue

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displayed the color that is called "steel blue" in Crayola crayons. Steel blue has been a Crayola Metallic FX color since 2001. The Steel blue lady beetle...

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Shades of green

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PC, U, or UP—green. Green (Crayola) is the color called green in Crayola crayons. Green was one of the original Crayola crayons introduced in 1903. This...

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Shades of rose

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rose. It is also a web color. The color tickle me pink was formulated by Crayola in 1993. Since the color rose is so well loved in Persia (Iran), some shades...

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Crayola Treasure Adventures

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Crayola Treasure Adventure is a video game based on the Crayola company line of crayons developed by Firebrand Games and published by Crave Entertainment...

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