Cow Chocolate (Hebrew: שוקולד פרה, romanized: Shokolad Para) is a brand of Israeli chocolate products produced by the candy and coffee products manufacturer Strauss-Elite.[1]
Cow brand chocolate was first produced in 1934[2] under the name "Shamnunit" (Hebrew: שמנונית, lit. 'creamy'). Since the 1950s, the wrapping of the chocolate bar has featured the illustration of a cow, giving the product its name.[3]
Cow chocolate is one of the company's leading products and one of the most widely sold chocolate bar brands in Israel.[4]
Since 2002, the Cow Chocolate brand has expanded to include chocolate spread, snacks and candy. Changes have also been made in the cow logo.
^Dovrat-Meseritz, Adi (February 27, 2012). "Study: Strauss exploits monopoly to overcharge on chocolate". Haaretz. Retrieved December 10, 2014.
^"Elite's red cow". Haaretz. April 27, 2006. Retrieved December 10, 2014.
^Rosenfelder, Shani (January 1, 2009). "Say What? Shokolad para". The Jerusalem Post. Archived from the original on March 29, 2015. Retrieved December 10, 2014. (subscription required)
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