Referring to when a company in China copies the business model of a successful foreign company
Copy to China (C2C or C to C) refers to when a company in China copies the business model of a successful foreign company, especially web and other IT companies. Such companies have often been very successful, out-competing the foreign company on the Chinese market. The degree of copying varies, from simply offering a directly competing service to closely mimicking the look and feel and name as pronounced in Chinese. It is a common topic of discussion how the Chinese IT industry can move beyond simple copying and localization into more innovation.[1][2][3][4]
^Commander, Simon (2005). The software industry in emerging markets. Edward Elgar Publishing. p. 99. ISBN 1-84542-247-3. Retrieved 2009-12-01.
^Harden, Leland; Heyman, Bob (2009). Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty. AMACOM American Management Association. p. 62. ISBN 978-0-8144-1072-1. Retrieved 2009-12-01.
^"Chinese borrowing". financialexpress.com, post on The Economist originally. Retrieved 13 January 2016.
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