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Content analysis information


Content analysis is the study of documents and communication artifacts, which might be texts of various formats, pictures, audio or video. Social scientists use content analysis to examine patterns in communication in a replicable and systematic manner.[1] One of the key advantages of using content analysis to analyse social phenomena is their non-invasive nature, in contrast to simulating social experiences or collecting survey answers.

Practices and philosophies of content analysis vary between academic disciplines. They all involve systematic reading or observation of texts or artifacts which are assigned labels (sometimes called codes) to indicate the presence of interesting, meaningful pieces of content.[2][3] By systematically labeling the content of a set of texts, researchers can analyse patterns of content quantitatively using statistical methods, or use qualitative methods to analyse meanings of content within texts.

Computers are increasingly used in content analysis to automate the labeling (or coding) of documents. Simple computational techniques can provide descriptive data such as word frequencies and document lengths. Machine learning classifiers can greatly increase the number of texts that can be labeled, but the scientific utility of doing so is a matter of debate. Further, numerous computer-aided text analysis (CATA) computer programs are available that analyze text for pre-determined linguistic, semantic, and psychological characteristics.[4]

  1. ^ Bryman, Alan; Bell, Emma (2011). Business research methods (3rd ed.). Cambridge: Oxford University Press. ISBN 9780199583409. OCLC 746155102.
  2. ^ Hodder, I. (1994). The interpretation of documents and material culture. Thousand Oaks etc.: Sage. p. 155. ISBN 978-0761926870.
  3. ^ Tipaldo, G. (2014). L'analisi del contenuto e i mass media. Bologna, IT: Il Mulino. p. 42. ISBN 978-88-15-24832-9.
  4. ^ Cite error: The named reference Neuendorf2016 was invoked but never defined (see the help page).

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Content analysis

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Content analysis is the study of documents and communication artifacts, which might be texts of various formats, pictures, audio or video. Social scientists...

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Video content analysis

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Video content analysis or video content analytics (VCA), also known as video analysis or video analytics (VA), is the capability of automatically analyzing...

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Content

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copying and modification by anyone Web content, information published on the World Wide Web Content analysis, a methodology used in the social sciences...

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Online content analysis

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interpretation. Online content analysis is a form of content analysis for analysis of Internet-based communication. Content analysis as a systematic examination...

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Mathematical analysis

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Analysis is the branch of mathematics dealing with continuous functions, limits, and related theories, such as differentiation, integration, measure, infinite...

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Qualitative research

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the analysis of phrases and exchanges in analyses of conversations. A computerized approach to data analysis can be used to aid content analysis, especially...

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Analysis

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Analysis (pl.: analyses) is the process of breaking a complex topic or substance into smaller parts in order to gain a better understanding of it. The...

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Frame analysis

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Frame analysis (also called framing analysis) is a multi-disciplinary social science research method used to analyze how people understand situations and...

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Thematic analysis

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interpretation of meaning. Thematic analysis goes beyond simply counting phrases or words in a text (as in content analysis) and explores explicit and implicit...

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Sentiment analysis

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Sentiment analysis (also known as opinion mining or emotion AI) is the use of natural language processing, text analysis, computational linguistics, and...

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Statement analysis

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Statement analysis, also called scientific content analysis (SCAN), is a pseudoscientific technique for analyzing the words people use to try to determine...

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Content farm

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original content and information such as research, in-depth reports, thoughtful analysis and so on." This was reported to be a reaction to content farms...

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WordStat

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WordStat is a content analysis and text mining software. It was first released in 1998 after being developed by Normand Peladeau from Provalis Research...

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Evaluation

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Competitor analysis Consensus decision-making Consensus-seeking decision-making Content analysis Conversation analysis Cost-benefit analysis Data mining...

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Social network analysis

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situations and relate findings to general schemes Content analysis: offers information about the content of the communication among members Quantitative...

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Harold Lasswell

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Many consider him the founder of content analysis, having conducted one of the most comprehensive content analysis studies of his time. At the age of...

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Discourse analysis

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Discourse analysis (DA), or discourse studies, is an approach to the analysis of written, spoken, or sign language, including any significant semiotic...

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Transactional analysis

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conciseness and theoretical consistency An apparent dependence upon content analysis When Will Hunting from the movie Good Will Hunting is being choked...

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Narrative inquiry

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and the culture around them. Qualitative research Content analysis Frame analysis Thematic analysis Narrative Narrative psychology Narratology Knowledge...

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Content strategy

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as information architecture, content management, business analysis, digital marketing, and technical communication. Content strategy has been described...

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Board game development

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Patterns Paths Probabilities Prizes Principles This involves aligning the content structure with the game structure. This is hands-on experimenting with...

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Pew Research Center

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research, random sample survey research, and panel based surveys, media content analysis, and other empirical social science research. The Pew Research Center...

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Shark Week

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Macdonald, Catherine C.; Shiffman, David S. (November 3, 2022). "A content analysis of 32 years of Shark Week documentaries". PLOS ONE. 17 (11): e0256842...

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Content audit

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content" and a "cornerstone of content strategy". It is a qualitative analysis of information assets on a website; that is, the assessment of content...

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Klaus Krippendorff

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Annenberg School for Communication. He wrote an influential textbook on content analysis and is the creator of the widely used and eponymous measure of interrater...

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Water content

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Water content or moisture content is the quantity of water contained in a material, such as soil (called soil moisture), rock, ceramics, crops, or wood...

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