Consideration set is a model used in consumer behaviour to represent all of the brands and products a consumer evaluates before making a final purchase decision. The term consideration set was first used in 1977 by Peter Wright and Fredrick Barbour.[1] The consideration set is a subset of the awareness set, which is all of the brands and products a consumer initially thinks of when faced with a purchasing decision.[2] The awareness set is filtered into the consideration set through the consumer's individual thoughts, preferences, and feelings — such as price, mood, previous experiences, and heuristics. Conversely, products that do not meet the criteria for the consideration set are either placed into the inert set or the inept set. These sets are fluid and the products in each set can change rapidly when the consumer is presented with new information.[3]
^"Phased Decision Strategies: Sequels to an Initial Screening". Stanford Graduate School of Business.
^"Awareness Set". Monash Business School.
^Cite error: The named reference influences was invoked but never defined (see the help page).
The term considerationset was first used in 1977 by Peter Wright and Fredrick Barbour. The considerationset is a subset of the awareness set, which is...
Look up consideration in Wiktionary, the free dictionary. Consideration is a concept of English common law and is a necessity for simple contracts but...
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being set complement, the bottom being ∅ {\displaystyle \varnothing } and the top being the universe set under consideration. The algebra of sets is the...
encoding "Single-byte Character Sets". Microsoft. Retrieved 2017-04-17. "SBCS, DBCS, and MBCS data conversion considerations". IBM. 14 September 2015. Retrieved...
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called a drum set, trap set, or simply drums) is a collection of drums, cymbals, and sometimes other auxiliary percussion instruments set up to be played...
guilty until their intention in committing the crime has been taken into consideration. The general rule under common law and statutory law is that ignorance...
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