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Confessions of an Advertising Man
Author
David Ogilvy
Subject
Advertising
Publisher
Atheneum
Publication date
August 1963
ISBN
1-904915-01-9
In Confessions of an Advertising Man, David Ogilvy shares his lessons from advertising consumer brands worldwide in the fifties and sixties in an eleven-chapter playbook of more than two hundred rules that cover corporate and subject matter aspects, the latter focused on the copywriting and illustrations of advertising campaigns for printed media. Two editions were released, in 1963 and 1988.
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