Competitor backlinking is a search engine optimization strategy that involves analyzing the backlinks of competing websites within a vertical search. The outcome of this activity is designed to increase organic search engine rankings and to gain an understanding of the link building strategies used by business competitors.[1]
By analyzing the backlinks to competitor websites, it is possible to gain a benchmark on the number of links and the quality of links that are required for high search engine rankings.[citation needed] Another possible outcome of competitive backlinking is the identification of the type of websites that are inclined to link to a specific type of website.[citation needed]
^David Amerland (2011). Seo Help: 20 Steps to Get Your Website to Google's #1 Page 2nd Edition. New Line Publishing. ISBN 978-1-84481-986-7. Retrieved 13 November 2013.
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