Global InformationCommunicus information
| Company type | Private |
|---|---|
| Industry | Marketing Research |
| Founded | 1992 |
| Headquarters | Tucson, Ariz. |
Key people | Jeri Smith (President) |
| Website | www.Communicus.com |
Communicus is an international advertising research firm that has contributed significantly to the field of advertising, and to the body of learning about advertising. Through its use of the longitudinal design for advertising research, the company produces evidence that advertising does, in fact, work and that its impact can be measured.[1]
- ^ Comeaux, Carol and Judson, Bob. “Can Advertising Increase Product Usage?” Presentation to the Advertising Research Foundation. New York: 1990.