A scratch and sniff wall at the San Francisco exhibit in 2018
Color Factory is an interactive art exhibition with brightly colored room-sized installations, each themed around the concept of color. It has permanent locations in New York City, Chicago, and Houston.[1][2][3]
Color Factory has commonly been cited as part of a trend of "Instagram museums", temporary art exhibitions catered towards younger millennial audiences which are designed to be photographed (especially in selfies) and shared on Instagram and other social media.[1][2][3][4][5][6][7][8] Co-founder Jordan Ferney has publicly pushed back against descriptions of Color Factory as an Instagram museum, stating that her goal “had always been to make something that was beautiful to experience, not photograph”.[1]
Artists whose works have been featured in Color Factory include Jason Polan, Lakwena Maciver, Molly Young, Tosha Stimage, and Tom Stayte.[2][5] Exhibits include ball pits, balloon-filled rooms, and illuminated dance floors, with cameras preinstalled throughout the exhibition for photography.[3][5][7][9]
^ abcWang, Jenna (2018-09-29). "The Rise Of The Pop-Up Economy". Forbes. Retrieved 2018-10-27.
^ abcBedolla, Daise (2018-06-20). "The Ultimate Instagram Exhibit Is Headed to New York City". The Cut. Retrieved 2018-10-27.
^ abcLord, Emma (2018-08-22). "The Instagram-Famous Color Factory Has 16 New Rooms With Built-In Cameras For Photo Opps". Bustle. Retrieved 2018-10-27.
^Crenshaw, Madeline (2018-07-19). "Introducing Color Factory, The Latest Instagrammable Pop-Up Coming To NYC". Gothamist. Archived from the original on 2018-07-19. Retrieved 2018-10-27.
^ abcWinkelman, Natalia (2018-08-21). "The Color Factory Is Made for Instagram, but Is It Art?". The Daily Beast. Retrieved 2018-10-27.
^Hess, Amanda (2018-09-26). "The Existential Void of the Pop-Up 'Experience'". The New York Times. Retrieved 2018-10-27.
^ abYurieff, Kaya (2018-10-04). "Instagramable pop-ups can teach retailers a thing or two". CNN. Retrieved 2018-10-27.
^Vox (2018-09-19), How "Instagram traps" are changing art museums, retrieved 2018-10-27
^"Museum of Explosive Color Coming to NYC". NBC New York. Retrieved 2018-10-27.
ColorFactory is an interactive art exhibition with brightly colored room-sized installations, each themed around the concept of color. It has permanent...
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