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Coles Express information


Coles Express
Trade name
Reddy Express
Company typeSubsidiary
IndustryAutomotive and retail
FoundedJuly 2003; 20 years ago (2003-07)
FateAcquired by Viva Energy, rebranding to Reddy Express
Headquarters
Hawthorn East, Melbourne
,
Australia
Number of locations
723 (2022)
Key people
Leah Weckert (CEO)
ProductsPetrol, convenience and grocery
Revenue$1.1 billion (2022)
Net income
$42 million (2022)
Number of employees
4,800 (2022)
Parent
  • Coles Myer (2003–2007)
  • Wesfarmers (2007–2018)
  • Coles Group (2018–2023)
  • Viva Energy (2023–present)
Websitereddyexpress.com.au

Reddy Express (Formerly Coles Express) is an Australian chain of convenience stores at Shell Australia petrol stations. Until it became controlled by Viva Energy in May 2023,[1] Coles Express was a trading name of Coles Group.[2] Then in September 2023, Coles Express was renamed to Reddy Express.

The business venture and corresponding fuel discount offer was launched by Coles Myer (predecessor of Coles Group) in July 2003 in response to the similar offer by rival Woolworths some years earlier, proving attractive to shoppers. Coles Myer purchased the retail business of Shell Australia multi-site franchisees for $94 million.[3] Shell Australia (later also sold to Viva Energy) continue to be the exclusive supplier of fuel products, leases the service station property to Coles, and maintains the presence of the "pecten" and other Shell branding on the price board and other signage.[citation needed]

As of 2012, approximately 270 independently franchised Shell service stations remain unassociated with Coles Express where the fuel discount offer is not accepted.[4]

  1. ^ "Viva Energy completes acquisition of Coles Express". Viva Energy. Retrieved 2023-07-27.
  2. ^ "Coles Group Limited 2022 Annual Report" (PDF). Coles Group. August 2022. Retrieved 24 May 2023.
  3. ^ "Fletcher upbeat about Coles Express". Australian Financial Review. 2003-10-15. Archived from the original on 2012-10-26. Retrieved 2009-08-30.
  4. ^ "About Us". Eureka Operations Pty Ltd. 2016. Archived from the original on 20 March 2012. Retrieved 2016-10-05.

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