Global InformationColavita visual dominance effect information
The Colavita visual dominance effect refers to the phenomenon in which study participants respond more often to the visual component of an audiovisual stimulus, when presented with bimodal stimuli.[1]
Research has shown that vision is the most dominant sense for human beings[2] who do not suffer from sensory difficulties (e.g. blindness, cataracts). Theorists have proposed that the Colavita visual dominance effect demonstrates a bias toward visual sensory information, because the presence of auditory stimuli is commonly neglected during audiovisual events.[3]
Francis B. Colavita, whom the Colavita visual dominance effect is named, was the first to demonstrate this phenomenon in 1974. Colavita's original experiments found that visual dominance for audiovisual events persists under a number of conditions, which has been further established as a robust effect by other researchers.
- ^ Cite error: The named reference
Hartcherwas invoked but never defined (see the help page). - ^ Posner, M.I., Nissen, M.J., Klein, M., (1976)"Visual Dominance:An Information Processing Account of its Origins and Significance" Psychological Review, 83(2):157-171
- ^ Murray, Micah M.; Wallace, Mark T. (2011-08-25). The Neural Bases of Multisensory Processes. CRC Press. ISBN 978-1-4398-1219-8.