Click Frenzy is an Australian e-commerce website and online sales initiative inspired by and based on a similar format to the United States shopping event Cyber Monday.[1] Click Frenzy was founded by parent company Global Marketplace in 2012, and as of 2021 consists of a number of sales held throughout the year.[2][1]
The inaugural Click Frenzy event was launched on Tuesday, 20 November 2012 with heavy media and online promotion in the lead up, with organisers arranging sales partnerships with many of Australia's leading retailers, and had given multiple assurances prior to the event that they would be able to support the anticipated heavy traffic of the event.[3] However the event's website crashed within moments of launching at 7pm AEST and was unavailable for most of the night, leading to a backlash from frustrated customers.[4]
Despite the inauspicious start, Click Frenzy events continue to be held in the years following,[5][6] with the event estimating $189 million in sales and the site receiving 1 million visitors in 2014,[7] and 2.4 million visitors in 2017.[1] The traffic to click frenzy’s site doubled in 2020 year-on-year with 1.9 million visits in May 2020 event, which was a 103% increase compared to both the Nov 2019 and May 2019 events.[8] After delivering a record growth in 2020, it's anticipated to break records in 2021. Global Marketplace, owner of Click Frenzy said it's planning for an IPO in 2022.[9]
^ abc"Click Frenzy enjoys Amazon boost". Australian Financial Review. Retrieved 16 May 2021.
^"Click Frenzy 2021: Everything You Need To Know". LifeHacker. Retrieved 14 May 2021.
^"Click Frenzy: The growing importance of single day shopping events". We Are Pentagon. 14 December 2016. Retrieved 23 January 2023.
^"Click Frenzy website crashes as online sale set to launch". News Limited Network. 21 November 2012.
^"Click Frenzy sale exceeds expections: founder". Australian Business Review. Retrieved 28 December 2015.
^"Click Frenzy 24-hour online shopping event 'won't be repeat of #ClickFail'". Herald Sun. Retrieved 28 December 2015.
^"Click Frenzy hit by Commbank card glitch". Sydney Morning Herald. Retrieved 28 December 2015.
^"Click Frenzy Breaks Records in May 2020". similarweb. Retrieved 10 June 2021.
^"Click Frenzy owner bulks up ahead of IPO". The Australian Financial Review. Retrieved 12 July 2021.
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