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Clean Air India Movement
Date
5 May 2015
Location
New Delhi, India
Organized by
Vijay Kannan, head of Blueair India
Website
Official website
Clean Air India Movement (CLAIM) was a nationwide campaign by Blueair in India on 5 May 2015. The campaign was initiated by the premium air purifier brand Blueair and the key role was played by Vijay Kannan, the India head of Blueair. The ceremonial event took place at the monumental Purana Qila by planting a tree by Kautilya Pandit[1] and Vijay Kannan. The Clean Air India Movement is a campaign aimed at encouraging and educating Indian citizens to adopt air-friendly measures. It was launched on World Asthma Day.
There is also Share to Aware, wherein people were asked to share on their profile pages of various social networking sites an educational image that was shared with them. It also included the Clean Air Plantation Appeal, Spot the Kilvish, Make the Red Light Blue Light, etc.[2][3][4][5]
^"A seven-year old Kautilya Pandit, child prodigy launched the Clean..." Getty Images (in French). 5 May 2015. Retrieved 13 April 2023.
^"Share To Aware".
^"Clean Air Plantation Challenge".
^"Spot The Kilvish".
^"Make The Red Light Blue Light".
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