"Claria" redirects here. For the genus of rotifers, see Claria (rotifer).
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Claria Corporation
Formerly
Gator Corporation
Founded
1998; 26 years ago (1998)
Founders
Denis Coleman, Sasha Zorovic, Mark Pennell
Defunct
October 2008; 15 years ago (2008-10)
Headquarters
Redwood City, California
Claria Corporation (formerly Gator Corporation[1]) was a software company based in Redwood City, California that invented “Behavioral Marketing”, a new form of online advertising. It was founded in 1998 by Denis Coleman (co-founder of Symantec), Stanford MBA Sasha Zorovic, and engineer Mark Pennell, based on work Zorovic had done at Stanford. In March 1999 Jeff McFadden was hired as CEO and Zorovic was effectively forced out.
Its name was later used interchangeably with its Gain advertising network, which it claimed serviced over 50 million users. Claria exited the adware business at the end of second quarter 2006,[2] and eventually shut down completely in October 2008.
The "Gator" (also known as Gain AdServer) products collected personal information from its unknowing users, including websites visited and portions of credit card numbers[3] to target and display ads on the computers of web surfers. It billed itself as the "leader in online behavioral marketing". The company changed its name to Claria Corporation on October 30, 2003 in an effort to "better communicate the expanding breadth of offerings that [they] provide to consumers and advertisers", according to CEO and President Jeff McFadden.
^"The Gator Corporation is now Claria Corporation". gator.com. 22 November 2003. Archived from the original on 22 November 2003. Retrieved 18 April 2018 – via archive.org.
^Claria exiting adware business from Claria. Archived March 24, 2006 from http://www.claria.com/companyinfo/press/releases/pr060321.html
^"Claria Spyware". www.spamlaws.com. Retrieved 18 April 2018.
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