Clabber Girl is an American brand of baking powder, baking soda, and corn starch popular in the United States. Originally owned and manufactured by Hulman & Company, which also owned and operated the Indianapolis Motor Speedway and INDYCAR, it was sold in 2019 to B&G Foods.[1][2][3] The brand also owns the Rumford, Davis, Hearth Club and Royal brands of retail baking powder, baking soda and corn starch, and the Royal brand of dessert mixes.[2] The Clabber Girl name brand comes from the word "clabber", a type of sour milk. In the early 1800s, people mixed clabber with pearl ash, soda, cream of tartar, and a few other ingredients to make what we know today as baking powder. The first baking powder brand by Hulman and company was the "Milk Brand". In 1899, it was changed to the "Clabber Brand". In 1923, the company changed the name to "Clabber Girl".
According to the official website, the girl on the front of the can dates back to its 1899 debut, at a time when the product was called Clabber Baking Powder. "An artist was commissioned to provide a sketch of the girl, which is on display in the Clabber Girl Museum. The truth is, no one knows if the artist used a model or just came up with the Clabber Girl. The Clabber Girl has had a few different looks over the years, but her appearance has remained the same since 1940 when highlights were added to her hair."[4]
^"The People of IMS: IMS Founders: Fisher, Allison, Newby, and Wheeler." IndianapolisMotorSpeedway.com.Retrieved 2018-07-11.
ClabberGirl is an American brand of baking powder, baking soda, and corn starch popular in the United States. Originally owned and manufactured by Hulman...
were ClabberGirl and Calumet. Calumet held about 1/3 of the American baking powder market, with ClabberGirl (which produces the ClabberGirl, Rumford...
project was developing a 10-year plan for an ad campaign that would take ClabberGirl's top product, baking powder, to national prominence. Salesmen traveled...
South Classic 1997 Sam’s Town Invitational 1998 Chattanooga Open 1998 ClabberGirl Greater Terre Haute Open 1999 U.S. Women’s Open 1999 Lady Ebonite Classic...
Motor Speedway, the Indy Racing League and Hulman & Co., which produces ClabberGirl Baking Powder. Notable members include: Anton "Tony" Hulman and Mary...
Carl A. Haas Motorsports, for whom Kyle drove the #14 Ford Fusion with ClabberGirl sponsorship in the 2007 NASCAR Busch Series. List of select Jewish racing...
with a historic connection to the community. Rex Coffee, produced by ClabberGirl, the “Imperial blend, fit for a Monarch” was roasted and packed in downtown...
Company, a wholesale grocer and producer of coffee and baking powder, ClabberGirl. A lifelong fan of automobile racing in general and the "500" in particular...
university art galleries. Carter's Toy Museum, Zionsville, closed in 2012 ClabberGirl Museum, Terre Haute, closed in 2021 "Collectible Classics" Car Museum...
Busch Grand National Series in 1994 joining Mark Thomas Racing with ClabberGirl sponsorship on the number 96 Chevrolet. In 1995, Reeves collected his...
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