Global InformationCisneros Media information
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| Industry | Media |
|---|---|
| Predecessor | Venevision International |
| Founded | 1970 |
| Founder | Diego Cisneros |
| Headquarters | Miami, Florida, United States Caracas, Venezuela |
Area served | Worldwide |
Key people | Adriana Cisneros, CEO Jonathan Blum, President [1] |
| Parent | Grupo Cisneros |
| Subsidiaries | Venevisión VePlus Venevisión International Productions Venevision Studios Venemusic Siente Music RedMas |
| Website | www |
Cisneros Media (CMD), also known as Venevision International, is an American-based entertainment company that broadcasts Spanish-language television worldwide.
CMD is a Spanish-language entertainment company involved with TV programming, production, and distribution. CMD also participates in other segments of the market including music production and distribution, film distribution, pay television, original productions, content distribution for cellular phones and Internet, and product integration through Synapses International.[citation needed]
Venevision International is part of the Cisneros Group of Companies and was founded initially as the distribution company of this media holding.[2]
CMD is currently headed by Peter Tinoco. The company opened its doors in 1969 under the name Teverama Florida, along with Radio Caracas Television as distributors of Venezuelan programming abroad. After a split from RCTV (which formed Coral Pictures), it was renamed America Television Inc. In 1987, the company took the current name of Venevision International.[citation needed]
VVI is one of the two largest companies that distributes Spanish-language television programming.[3] The company has a diverse programming catalogue, with an emphasis on the telenovela genre.[4]
In 1992, as part of a consortium of American businessman Jerry Perenchio, Mexican entrepreneur Emilio Azcárraga Milmo, and Grupo Cisneros through Venevisión International bought Univision for $500 million. Grupo Cisneros held a 25% stake in Univision and 12.5% stake in the Univision Communications (now TelevisaUnivision). The Grupo Cisneros' ownership stake in Univision led to the broadcast of Venevision telenovelas from Venezuela, and to the co-production of telenovelas by the partnership of Venevision International and Univision Communications. The consortium ended up selling Univision for $13.7 billion in 2007.[5]
Venevision International has a presence in five continents and over 70 countries.[citation needed] Venevision International’s telenovelas have been broadcast in more than 100 countries and translated into 24 languages.[citation needed] The company launched the erotic soap opera “Latin Lover” in 2001, and in 2007 produced the first soap opera exclusively for cell phones: "Querido Profe" (Dear Teacher).[citation needed] VVI presently supports exchange agreements and sales of TV programming in China and South Korea, where telenovelas are popular. Beginning in 2000, the company sought to diversify its catalogue with original productions, and to participate in the profitable Hispanic market in the United States.
In television production, CMD was a pioneer in independent television production in Spanish in the city of Miami and one of the main companies of this segment in the industry.[6] Since 2001, VVI has co-produced with Latin American and US companies, and also with the Chinese TV company CCTV in the Spanish version of a documentary of the Yangtze River.[citation needed]
CMD founded the first exclusive, Spanish-language film distribution company in the United States. It released movies in cinemas and on pay-per-view, pay television, home video, the hospitality industry (hotels and tourism) and the Internet. It has participated in a renewed interest in Latin American cinema in the US market.[7]
As part of the Cisneros Group of Companies, the company has been launched TV channels.[8] Based on its film catalogue in Spanish, the company launched its pay TV movie channel "VeneMovies" in 2006: a channel that programs films 24 hours a day, along with interviews and coverage of major festivals targeted towards the United States' Hispanic market.
Venevision International’s Latin music brand is VeneMusic. Its market activities in the music industry include distribution and a publishing unit, which administers the rights of the artists and the music that supports the company's television productions.[citation needed]
VVI runs Latcel, a mobile content production and distribution company in the U.S. Hispanic market. It also runs VeneMobile, a division that offers content from the Cisneros Group of Companies in the mobile markets.[citation needed]
CMD has also participated with the Spanish company Nostromo in television programming[9] and in the production of theater plays in the city of Miami where it owned a theatre from 2001 through 2005.
On October 28, 2013, the Grupo Cisneros relaunched the Venevisión International brand with the name Cisneros Media, as part of a restructuring of the Grupo Cisneros. Cisneros Media is a division that controls entertainment services:
- Venevisión: Venezuela's leading television network.
- Ve Plus: international television channel.
- Miss Venezuela Organization: production platform aimed at the female audience.
- Cisneros Media Distribution - Global distributor of entertainment content.
- Venevisión International Productions and Cisneros Studios – independent producer of Venevisión's Spanish-language programming in the United States and for Venevisión.
In 2016, the company represented Boat Rocker Media titles in Latin America.
- ^ "About Cisneros". www.cisneros.com. Archived from the original on June 7, 2023. Retrieved June 11, 2023.
- ^ Global Communication: Theories, Stakeholders and Trends. Thomas Mcphail. 2005 Page 113
- ^ A Companion To Television Janet Wasko 2005. Page 517
- ^ Venezuela: The Challenge of Competitiveness Michael Enright, Scott Saavedra, 1996 Page 72.
- ^ Cisneros, Gustavo A. (June 23, 2011). "Gustavo A. Cisneros on Buying Univision". Bloomberg L.P.
- ^ Thinking Outside the Box: A Contemporary Television Genre Reader. Gary R. Edgerton, Brian G. Rose. 2005. Page 285
- ^ Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents Robert Marich. 2005. Page 264
- ^ Verna, Tony (1993). Global Television: How to Create Effective Television for the 1990s. Focal Press. p. 236. ISBN 9780240801346.
- ^ Encyclopedia of Latino Popular Culture in the United States by Cordelia Candelaria, Peter J. García, and Arturo J. Aldama. 2004. Page. 293