A sample package: a variety of warning packages are in use.
Cigarette packets in Australia have undergone significant changes. Since 1 December 2012, all forms of branding logos, colours, and promotional texts are banned from cigarette pack designs. In turn they were replaced with drab dark brown packets (Pantone 448 C)[1] and graphic images of smoking-related images to try to reduce the smoking population of Australia to 10% by 2018 from 15% in 2012.
In addition to other public health measures, packaging requirements have further decreased the prevalence and uptake of smoking,[2][3][4] and have reduced cigarette sales in Australia.[5]
^Rachel Wells (17 August 2012). Does this colour turn you off?. The Age. Retrieved on 7 December 2012.
^Chipty, Tasneem (2016). Study of the Impact of the Tobacco Plain Packaging Measure on Smoking Prevalence in Australia(PDF).
^Underwood, David; Sun, Sizhong; Welters, Riccardo A. M. H. M. (December 2020). "The effectiveness of plain packaging in discouraging tobacco consumption in Australia". Nature Human Behaviour. 4 (12): 1273–1284. doi:10.1038/s41562-020-00940-6. ISSN 2397-3374. PMID 32958901. S2CID 221841840.
^WT/DS435/R/Suppl.1, WT/DS441/R/Suppl.1, WT/DS458/R/Suppl.1, WT/DS467/R/Suppl.1 AUSTRALIA – CERTAIN MEASURES CONCERNING TRADEMARKS, GEOGRAPHICAL INDICATIONS AND OTHER PLAIN PACKAGING REQUIREMENTS APPLICABLE TO TOBACCO PRODUCTS AND PACKAGING REPORTS OF THE PANELS Appendices(PDF). World Trade Organization. 2018. pp. D39.
^WT/DS435/AB/R, WT/DS441/AB/R AUSTRALIA – CERTAIN MEASURES CONCERNING TRADEMARKS, GEOGRAPHICAL INDICATIONS AND OTHER PLAIN PACKAGING REQUIREMENTS APPLICABLE TO TOBACCO PRODUCTS AND PACKAGING AB-2018-4 AB-2018-6 Reports of the Appellate Body(PDF). World Trade Organization. 2020.
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