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Chocolat Frey information


Chocolat Frey AG
Company typeSubsidiary
IndustryFood
Founded1887; 137 years ago (1887)
Headquarters
Buchs
,
Switzerland
Key people
Hans-Ruedi Christen (CEO)
RevenueCHF 396 million (2015)
Number of employees
1017 (2015)
ParentMigros
Websitechocolatfrey.com

Chocolat Frey AG, commonly Frey, based in Buchs in the Swiss Canton of Aargau, manufactures chocolate and chewing gum. The products of the leading chocolate manufacturer on the Swiss chocolate market are sold both in Switzerland and abroad under the brand name of Frey as well as additional private labels. The company, founded in 1887, is a business enterprise of the M-Industry and has been a part of the Migros Group since 1950.

Frey is both renowned for its original products and for its imitations of other well-known products, notably the Branche, Toblerone[1] and Ragusa[2] bars.

The products were primarily manufactured for the Migros cooperatives and sold in their branches. In addition, catering establishments, bulk consumers and the processing industry were also supplied. Exports accounted for more than a third of sales.

The Migros industrial companies Delica, Midor, Riseria Taverne and Totale Capsule Solutions merged with Chocolat Frey to form the new Delica AG on June 1, 2021. Since the merger, "Chocolat Frey" has been a Delica AG brand.[3][4]

  1. ^ "Toblerone maintains peak performance". Confectionery Production. 26 July 2019. The product has encountered rivals during its 111 year history, including a similar Kolumbo bar in Croatia, and Swiss company Chocolate Frey's triangular Mahony bars.
  2. ^ "Grosse Chance für Ragusa". Bieler Tagblatt. 13 November 2012. Migros und Camille Bloch führen derzeit Verhandlungen um Ragusa. Sollten diese positiv verlaufen, wird Ragusa auch in der Migros verkauft. Dies könnte das Ende der Ragusa-Kopie Tresella sein. [Migros and Camille Bloch are currently negotiating Ragusa. If this goes well, Ragusa will also be sold at Migros. This could be the end of the Ragusa copy Tresella.]
  3. ^ "Migros-Betriebe fusionieren". foodaktuell (in German). 2021-03-03. Retrieved 2023-03-14.
  4. ^ "Delica | Our brands". www.delica.com. Retrieved 2023-03-14.

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