Corporate executive responsible for an organisation's web presence
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A chief web officer (CWO) is the highest-ranking corporate officer (executive) in charge of an organisation's web presence, including all internet and intranet sites. As a corporate officer position, the CWO reports directly to the CEO. A CWO will generally be very skilled with HTML, CSS, JavaScript, PHP, ASP, SQL, et cetera. It is not as common a role as the growing chief digital officer.
A CWO should have a great understanding of computers, systems, and programming. Not only does this position require knowledge of various programming languages, but it may also include skill and ability in digital graphics, design, and creative writing. Modern CWOs have tasks greater than being a webmaster or a web developer. Instead, they are taken to the extent of controlling the entire online presence of their company. Overall, a CWO position is the most prestigious title for a web developer to achieve.
Many companies don't have CWOs because the position requires an individual who has knowledge of numerous fields; Instead, companies may split their web presence under different titles: front-end developers, back-end developers, server programmers, webmasters, web designers and graphic artists. Typically, a CWO is fluent in all titles listed above and has many responsibilities.
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