"Chief design officer" (CDO), or "design executive officer" (DEO), is a corporate title sometimes given to an executive in charge of an organization's design initiatives. The CDO is typically responsible for overseeing all design and innovation aspects of a company's products and services, including product design, architectural design, graphic design, user experience design, industrial design, and package design. They may also be responsible for aspects of advertising, marketing, and engineering.
The position has emerged only recently, with chief design officers taking on roles that may have previously been assumed by a chief marketing officer, chief product officer, chief brand officer or delegated to lower-ranking design executives. As with many other CxO roles it does not necessarily mean the role reports to the CEO. In some companies the title is in name only and does not actually mean the role holder is an executive. Some companies - such as IBM have many CDOs as executives of major divisions within the corporation.
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stature within the industry could not be overstated. Flavio Manzoni, chiefdesignofficer at Ferrari, said Gandini was "probably the greatest car designer...
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and chief creative officer of the Hyundai Motor Group and the Genesis automotive brand. Prior to joining the Hyundai Motor Group, he was the design director...
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