1931 (1931) as Red Coon; from 1959 as Coon; from 2021 as Cheer
Manufacturer
Warrnambool Cheese and Butter, Allansford, Victoria, Australia
Website
cheercheese.com.au
Notes Parent company is Saputo Inc.
Cheer (stylised as CHEER), formerly Coon,[1] is the Australian trademark of a cheddar cheese (known as "tasty" in Australia[2][3]) produced by the Warrnambool Cheese and Butter company, which is majority-owned by Canadian dairy company Saputo Inc.[4]
The Kraft Walker Cheese Co. (a partnership between Fred Walker and James L. Kraft) launched a cheese known as "Red Coon" around 1931.[1] In October 1949, Kraft Foods Inc. registered the trademark "COON" for cheese with the US Patent Office, claiming use since 1910.[5]
The Australian company marketing the Coon brand originally stated on their website (2012) that the name derived from the American cheesemaker Edward Coon of Philadelphia, who patented a method in the US in 1926 for fast maturation of cheese via high temperature and humidity;[6][7][8]
In July 2021 Saputo Inc. was rebranded as "Cheer" cheese.[9]
^ ab"Kraft Cheese". The Herald (Melbourne). No. 16, 952. Victoria, Australia. 16 September 1931. p. 27. Retrieved 14 January 2021 – via National Library of Australia.
^"Coon Tasty 100% Natural Cheddar Cheese – 1Kg". WA Fresh. 4 July 2020. Archived from the original on 21 January 2021. Retrieved 16 January 2021.
^"Tasty Cheese". What's Different In Australia. 27 January 2014. Retrieved 16 January 2021.
^Smith, Simone (2 March 2015). "Warrnambool Cheese and Butter to buy Lion's 'everyday cheese business'". The Herald and Weekly Times. Archived from the original on 23 July 2015. Retrieved 14 January 2021.
^United States. Patent Office (5 September 1950). "Claim of ownership No. 37,857 – Cheese". Official Gazette of the United States Patent Office. 638 (1). U.S. Patent Office: 59. Retrieved 14 January 2021. Kraft Foods Company, Chicago, Ill. Filed October 7, 1949... Claims use since 1910.
^Cite error: The named reference rogers was invoked but never defined (see the help page).
^"Coon Cheese – The Full Coon Story". Coon. Archived from the original on 4 September 2013. Note: Archived page will not display properly without an alternative to Adobe Flash (discontinued 31 Dec 2020).
^Molloy, Shannon (16 June 2020). "The problem with calls to rename Coon Cheese". news.com.au. Retrieved 16 January 2021.
^"Coon Cheese changes name to Cheer Cheese, pledging to 'build a culture of acceptance'". ABC News. Australian Broadcasting Corporation. 13 January 2021. Retrieved 13 January 2021.
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