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Che Guevara in fashion information


A Che jacket being worn at a Bush inauguration protest in 2005

The Che Guevara trend, or "Che chic",[1] is a fashion trend featuring the Argentine-born revolutionary Ernesto "Che" Guevara. The phenomenon has attracted attention from the media, political commentators, songwriters,[2] and Cuban American activists due to the popularity of the T-shirt design, Che's political beliefs, and the "irony" of buying a T-shirt depicting a Marxist icon. As op-ed commentator Chris Berg noted in The Age, "Ironically, Che Guevara's longevity as a cultural symbol has been thanks to the very economic system he sought to destroy".[1]

  1. ^ a b Berg, Chris (October 14, 2007). "Che chic: you've ignored the horrors, now buy the T-shirt". The Age. Retrieved November 5, 2010.
  2. ^ "Richard Shindell "Che Guevara T Shirt" video". YouTube.

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