In addition to federal laws, each state has its own unfair competition law to prohibit false and misleading advertising.[1] In California, one such statute is the Unfair Competition Law ("UCL"), Business and Professions Code §§ 17200 et seq. The UCL "borrows heavily from section 5 of the Federal Trade Commission Act" but has developed its own body of case law.[2]
^See e.g. N.Y. ISC. Law §§ 2401-2409.
^California Antitrust & Unfair Competition Law (Third), Volume 2: Unfair Competition (State Bar of California, 2003 Daniel Mogin & Danielle S. Fitzpatrick, eds.) at pg. 9.
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