All shows of radio and television that were broadcast during a period of time
Not to be confused with Radio program.
"Radio programmer" redirects here. For other uses, see Radio programming.
"Television programming" redirects here. For the content itself, see Television show.
Broadcast programming is the practice of organizing or ordering (scheduling) of broadcast media shows, typically the radio and the television, in a daily, weekly, monthly, quarterly, or season-long schedule.
Modern broadcasters use broadcast automation to regularly change the scheduling of their shows to build an audience for a new show, retain that audience, or compete with other broadcasters' shows. Most broadcast television shows are presented weekly in prime time or daily in other dayparts, though exceptions are not rare.
At a micro level, scheduling is the minute planning of the transmission; what to broadcast and when, ensuring an adequate or maximum utilization of airtime. Television scheduling strategies are employed to give shows the best possible chance of attracting and retaining an audience. They are used to deliver shows to audiences when they are most likely to want to watch them and deliver audiences to advertisers in the composition that makes their advertising most likely to be effective.[1]
With the growth of digital platforms and services allowing non-linear, on-demand access to television content, this approach to broadcasting has since been referred to using the retronym linear (such as linear television and linear channels).[2][3][4]
^Eastman, S.T., and Ferguson, D.A. (2013). Media programming: Strategies and Practices (9th ed.), Boston: Thomson Wadsworth.
^Andreeva, Nellie (2019-02-12). "Brett Weitz On TNT & TBS' Future, No "Dark, Depressing Dramas" & More Unscripted On TNT". Deadline. Retrieved 2019-05-14.
^Battaglio, Stephen (11 May 2019). "Network TV viewing is down, but strong demand for ads is expected to boost upfront sales". Los Angeles Times. Retrieved 2019-05-14.
^Buckman, Adam (May 14, 2019). "In Age Of Time-Shifted Viewing, Networks Stay On Schedule". MediaPost TV Blog.
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