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Brit Awards 2010
Date
16 February 2010
Venue
Earls Court
Hosted by
Peter Kay
Most awards
Lady Gaga (3)
Most nominations
Florence and the Machine, JLS, Lady Gaga, Lily Allen and Pixie Lott (3)
Television/radio coverage
Network
ITV
Viewership
5.8 million[1]
← 2009 ·
Brit Awards
· 2011 →
Brit Awards 2010 was the 30th edition of the British Phonographic Industry's annual Brit Awards. The awards ceremony was held at Earls Court in London for the last time. The ceremony was broadcast live on ITV on Tuesday 16 February 2010. It was hosted by Peter Kay with Fearne Cotton doing the side of stage coverage. ITV2 broadcast an after show highlights programme immediately after the main broadcast. BBC Radio 1 had official radio coverage throughout the day in the run up to the evening's show, with Scott Mills and Greg James on the Red Carpet.
The ceremony was broadcast live, but with a short delay to enable any offensive language to be cut. This occurred several times during the course of the evening, most notably when Liam Gallagher collected the Best Album of 30 Years award and also during Lily Allen's acceptance speech for Best British Female.
The ITV show drew 5.8 million viewers between 8pm and 10pm, which was a 21.9% share of the evening, topping the 5.18 million (21.7%) drawn in for the 2009 ceremony, but still down on the 6.07 million (24.4%) of 2008. The ITV2 Brits Encore show at 10pm drew 776,000 viewers, a 3.8% share.[2]
^Brit Awards show grabs 600,000 more viewers than 2009's effort - February 17, 2010
^"Brit Awards 2010 draws audience of 5.8m". Digital Spy. 17 February 2010.
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