Brighton i360[2] is a 162 m (531 ft) moving observation tower on the seafront of Brighton, East Sussex, England at the landward end of the remains of the West Pier.[3] The tower opened on 4 August 2016.[4] From the fully enclosed viewing pod, visitors experience 360-degree views across Brighton, the South Downs and the English Channel.
Brighton i360 was designed, engineered, manufactured and promoted by the team responsible for the London Eye.[5] The attraction cost £46 million, with £36 million being funded by a Public Works Loan Board (PWLB) loan through Brighton and Hove city council.
Formerly known as the "British Airways i360", the project originally aimed to attract 739,000 paying customers every year.[5] The owner of the site, the West Pier Trust, hoped in 2014 that a successful i360 would lead to the rebuilding of the historic West Pier.[6] Visitor numbers never reached those projected and, in December 2022, the i360 defaulted on the debt it owed the council.[7] By June 2023, the i360's debt to the Council was more than £48 million.[8]
^"Construction work on Brighton's i360 tower begins". BBC News. 29 July 2014. Retrieved 31 July 2014.
^"British Airways sponsors Brighton's i360 seafront tower". BBC News. 26 November 2015.
^"The i360 at Brighton West Pier". Brighton West Pier Trust. Archived from the original on 29 September 2006.
^Kashmira Gander (1 August 2016). "First look inside Brighton's i360 'vertical pier' - the world's tallest moving observation tower". The Daily Telegraph.
^ abBrian Oliver (26 December 2015). "Brighton reaches for the sky in bid to reverse its 'lost decade' of neglect". The Guardian.
^"Workers complete demolition of sections of Brighton's West Pier ahead of i360 build". thelatest.co.uk. Retrieved 2 July 2014.
^"'Range of options' on table after latest £900k loan default by i360". The Argus.
^ Sarah Brooker-Lewis, 'Brighton and Hove council approve i360 cricket plan', The Argus, June 2023
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