Brannock Device[1]Brannock Device at shoe museum in Zlín, Czechia
The Brannock Device is a measuring instrument invented by Charles F. Brannock for measuring a person's shoe size. Brannock spent two years developing a simple means of measuring the length, width, and arch length of the human foot. He eventually improved on the wooden RITZ Stick, the industry standard of the day,[2] patenting his first prototype in 1925[3] and an improved version in 1927.[1] The device has both left and right heel cups and is rotated through 180 degrees to measure the second foot. Brannock later formed the Brannock Device Company to manufacture and sell the product, and headed the company until 1992 when he died at age 89. The Smithsonian Institution has the nearly complete records of the development of the Brannock Device and subsequent marketing.[4]
The Brannock Device Company was headquartered in Syracuse, New York, until shortly after Charles Brannock's death. Salvatore Leonardi purchased the company from the Brannock Estate in 1993, and moved manufacturing to a small factory in Liverpool, New York.
On May 31, 2018, the Syracuse minor league baseball team had a one-night promotion and rebranded as the Syracuse Devices in honor of the Brannock Device.[5]
^ abUS patent 1725334, "Foot-measuring instrument", published 1929-08-20
^Aeppel, Timothy (10 January 2011). "Maker of Foot Measurer Tries to Stop Other Shoe From Dropping -- On It -- Iconic Bannock Device Hangs On By Its Toes Against Foreign-Made Rivals". United States: Wall Street Journal, Eastern edition. p. A.1.
^US patent 1682366, C. F. Brannock, "Foot-measuring instrument", published 28 Aug, 1928
^"From the Collections: Charles Brannock". Smithsonian Institution. May 21, 2014.
^Hill, Benjamin. "Chiefs give Brannock Devices their due", MiLB.com, New York, 4 June 2018. Retrieved on 15 August 2019.
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