A group of people write ideas on sticky notes as part of a brainstorming session.
Brainstorming is a creativity technique in which a group of people interact to suggest ideas spontaneously in response to a prompt. Stress is typically placed on the volume and variety of ideas, including ideas that may seem outlandish or "off-the-wall". Ideas are noted down during the activity, but not assessed or critiqued until later. The absence of criticism and assessment is intended to avoid inhibiting participants in their idea production.[1] The term was popularized by advertising executive Alex Faickney Osborn in the classic work Applied Imagination (1953).[2]
^Furnham, Alex (2000). "The Brainstorming Myth". Business Strategy Review. 11 (4): 21–18. doi:10.1111/1467-8616.00154. Retrieved 14 November 2023.
^Osborn, Alex F. (2018-05-11). Applied imagination; principles and procedures of creative thinking. Scribner. OCLC 641122686 – via Open WorldCat.
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advertising executive and the author of the creativity technique named brainstorming. In 1919, Osborn joined with Bruce Fairchild Barton and Roy Sarles Durstine...
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Approaches Activity-centered Adaptive web Affective Brainstorming By committee By contract C-K theory Closure Co-design Concept-oriented Configuration...
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