Not to be confused with Pyramid of Capitalist System.
The neutrality of this article is disputed. Relevant discussion may be found on the talk page. Please do not remove this message until conditions to do so are met.(April 2014) (Learn how and when to remove this message)
Socio-economic group
The bottom of the pyramid, bottom of the wealth pyramid, bottom of the income pyramid or the base of the pyramid is the largest, but poorest socio-economic group. In global terms, this is the 2.7 billion people who live on less than $2.50 a day.[1][2]
Management scholar CK Prahalad popularised the idea of this demographic as a profitable consumer base in his 2004 book The Fortune at the Bottom of the Pyramid, written alongside Stuart Hart.[3]
^"Definition of bottom of the pyramid (BOP)". ft.com/lexicon. Nikkei. Archived from the original on May 5, 2017. Retrieved May 3, 2017. Technically, a member of the BOP is part of the largest but poorest groups of the world's population, who live with less than $2.50 a day and are excluded from the modernity of our globalised civilised societies, including consumption and choice as well as access to organised financial services.
^Malik, Khalid (2014), "Chapter 1: Vulnerability and human development" (PDF), Human Development Report: Sustaining Human Progress, New York: United Nations Development Programme, p. 19, ISBN 978-92-1-126368-8, retrieved May 3, 2017, Globally, 1.2 billion people (22 percent) live on less than $1.25 a day. Increasing the income poverty line to $2.50 a day raises the global income poverty rate to about 50 percent, or 2.7 billion people.
^Bajaj, Vikas (April 21, 2010). "C. K. Prahalad, Proponent of Poor as Consumers, Dies at 68". New York Times. Retrieved May 3, 2017. C. K. Prahalad, a management professor and author who popularized the idea that companies could make money while helping to alleviate poverty, died Friday in the La Jolla neighborhood of San Diego.
and 26 Related for: Bottom of the pyramid information
ecological pyramid (also trophic pyramid, Eltonian pyramid, energy pyramid, or sometimes food pyramid) is a graphical representation designed to show the biomass...
The Great Pyramidof Giza is the largest Egyptian pyramid. It served as the tomb of pharaoh Khufu, who ruled during the Fourth Dynasty ofthe Old Kingdom...
The English football league system, also known as the football pyramid, is a series of interconnected leagues for men's association football clubs in England...
are at the end, most people will be in the lower levels ofthepyramid; accordingly, thebottom layer ofthepyramid contains the most people. The people...
Thepyramidof Khafre or of Chephren (Arabic: هرم خفرع, romanized: haram ḵafraʿ, IPA: [haram xafraʕ]) is the middle ofthe three Ancient Egyptian Pyramids...
Role of Social Value Creation in Business Model Formulation at theBottomofthePyramid – Implications for MNEs?". International Business Review. 23 (4):...
ensuring sustainable businesses at thebottomofthepyramid. Marc Gunther states that "Thebottom-of-the-pyramid (BOP) market leader, arguably, is Unilever...
(certification) Bottomofthepyramid Circles of Sustainability Community interest company Conscious business Double bottom line, a similar concept predating the UN...
C. K. Prahalad, The Fortune at theBottomofthePyramid. An earlier exploration of this was a 1960s sociology study published as The Poor Pay More which...
distribution. Specifically, the work of vulnerable populations (e.g., low income population living in thebottomofthepyramid, indigenous communities, etc.)...
Christmas pyramids (German: Weihnachtspyramide) are Christmas decorations that have their roots in the folklore and customs ofthe Ore Mountain region of Germany...
statutes, and at thebottomofthepyramid, governmental regulations and circulars. They are organized in a legal hierarchy, where norms of a lower level...
point of domination. Instead it is described as a "complex pyramidal system" with those on thebottomofthepyramid experiencing the "full power of kyriarchal...
featured in The Fortune at theBottomofthePyramid by CK Prahalad. In 2012, He spoke at a TEDx event hosted by IIM - Ranchi. The same year, the Artisan...
de la Tierra (VT). VdM – vino de mesa ('table wine'), the catch-all at thebottomofthepyramid, for all wine from unclassified vineyards, and wine that...
countries, the poverty industry exploits thebottomofthepyramid and its extent can at times be used as a litmus test to assess the effectiveness of poverty-alleviation...
University of Michigan Ross School of Business; author ofThe Fortune at theBottomofthePyramid Besant C. Raj '66, co-founder and Chancellor of ICFAI University...
excluded households at the bottom ofthepyramid. Satin Creditcare Network Limited is a micro-finance institution (MFI) in the country with presence in 7 states...
that can be replicated by entrepreneurs at the base ofthe socio-economic pyramid (bottomofthepyramid), thereby providing self-employment opportunities...