Sale of liquor by the bottle in lounges and nightclubs
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Bottle service in a nightclub in Rome, Italy (2019)
Bottle service is the sale of liquor by the bottle, mostly in North American lounges and nightclubs.
The purchase of bottle service typically includes a reserved table for the patron's party and mixers of the patron's choice. Bottle service can include the service of a VIP host and cocktail waitresses colloquially known as bottle girls, who will ensure that patrons have sufficient mixers and will often make drinks using the patrons' liquor bottle and mixers. The purchase of bottle service sometimes results in cover charge being waived for the purchaser's party and often allows patrons to bypass entrance lines. The gratuity is also often added automatically but portions of that go to security, porters, and back-of-the-house staff, in addition to the VIP host who serves the patron.
The cost of a bottle at such a lounge or club is usually significantly marked up, often by 1,000 percent or more, and can account for a significant portion of an establishment's revenue.[1]
^Milzoff, Rebecca (October 16, 2006). "Can Clubland Survive Without Bottle Service?". New York. Retrieved September 10, 2009.
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