Boris Yeltsin 1996 presidential campaign information
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Boris Yeltsin 1996 presidential campaign
Campaigned for
1996 Russian presidential election
Candidate
Boris Yeltsin President of Russia (1991–1999)
Affiliation
Independent
Status
Announced: 15 February 1996 Registered: 3 April 1996 Advanced to runoff: 16 June 1996 Won election: 3 July 1996
Headquarters
President-Hotel in Moscow[1][2]
Key people
Anatoly Chubais (campaign manager and chairman of campaign council) Oleg Soskovets (campaign manager) Tatyana Dyachenko (key advisor and member of campaign council) Sergey Filatov (campaign organizer, head of campaign headquarters, co-head of ODOPP) Viktor Ilyushin (member of campaign council, co-head of ODOPP) Yury Yarov (executive head, member of campaign council)
Slogan
Now we are united!
This article is part of a series about
Boris Yeltsin
Early life
Presidency
Yeltsinism
CPSU membership
26th
27th Politburo
26th
27th Central Committee
28th Congress
Elections
1991
campaign
1996
campaign (Vote or lose)
Loans for shares
Semibankirschina
Soskovets campaign strategy
Xerox affair
First term
1st inauguration
Gaidar Cabinet
August Coup
1st Chernomyrdin Cabinet
Constitutional conference
1993 crisis
1st Chechen War
International trips ("Circling over Shannon" diplomatic incident)
Second term
2nd inauguration
Ruble crisis
2nd Chechen War
Resignation
International trips
Post-Presidency
Presidential Center
Presidential Library
Illness
Death and state funeral
Media gallery
v
t
e
The Boris Yeltsin presidential campaign, 1996 was the reelection campaign of Russian President Boris Yeltsin in the 1996 election.
Yeltsin was ultimately reelected, despite having originally been greatly expected to lose the election due to an immensely low level of public support prior to the official launch of his campaign.[1][3][4][5][6][7] He was able to accomplish this due to a number of strategies and factors, including benefitting campaign spending[8] which far exceeded the limits set by election laws, benefitting from an immense media bias in his favor, utilizing the advantages of his office, campaigning vigorously ahead of the first round, painting Communist Party nominee Gennady Zyuganov (his chief opponent) negatively, actively working to convince the Russian electorate that there existed a duopoly which left them no other choice but Yeltsin or Zyuganov (and convincing them that Yeltsin was the lesser of two evils), and repositioning himself to better appeal to the electorate.
^ abMcFaul, Michael (1997). Russia's 1996 Presidential Election: The End of Polarized Politics. Stanford University in Stanford, California: Hoover Institution Press. ISBN 9780817995027.
^"Плакат с автографами членов предвыборного штаба Бориса Ельцина. Зал музея Бориса Ельцина "День пятый. "Голосуй или проиграешь""". www.yeltsin.ru (in Russian). Boris Yeltsin Presidential Library. n.d. Retrieved September 11, 2017.
^Hockstader, Lee; Hoffman, David (July 7, 1996). "Yeltsin Campaign Rose from Tears to Triumph". The Washington Post. Retrieved September 11, 2017.
^Brudny, Yitzhak M (1997). "In pursuit of the Russian presidency: Why and how Yeltsin won the 1996 presidential election". Communist and Post-Communist Studies. 30 (3): 255–275. doi:10.1016/S0967-067X(97)00007-X.
^Nichols, Thomas S. (1999). The Russian Presidency, Society and Politics in the Second Russian Republic. St. Martin's Press.
^Smith, Kathleen E. (2002). Mythmaking in the New Russia. Ithaca and London: Cornell University Press.
^Solovei, Valery (1996). "Strategies of the Main Presidential Candidates" (PDF). www2.gwu.edu. GWU. Retrieved February 22, 2018.
^Harding, Luke (2 July 2007). "The richer they come ..." The Guardian. London. Retrieved 3 January 2015.
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