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Bluewashing (a word with similar connotations to "whitewash" and "greenwash") is a term used to describe deceptive marketing that overstates a company's commitment to responsible social practices.[1] It can be used interchangeably with the term greenwashing but has a greater focus on economic and community factors.[2] Alternatively, it could be phrased in a way that companies hide the social damage that their policies have caused.[3]
Active disinformation is a tool that companies use to make their goods or services more attractive to their consumers and shareholders.[4]
^Vinzenz, Friederike; Priskin, Julianna; Wirth, Werner; Ponnapureddy, Sindhuri; Ohnmacht, Timo (2019-11-02). "Marketing sustainable tourism: the role of value orientation, well-being and credibility". Journal of Sustainable Tourism. 27 (11): 1663–1685. doi:10.1080/09669582.2019.1650750. ISSN 0966-9582. S2CID 203176834.
^Julien, Bazillier, Rémi Vauday. The Greenwashing Machine : is CSR more than Communication. OCLC 859511967.{{cite book}}: CS1 maint: multiple names: authors list (link)
^McElroy, Erin (2019-07-03). "Data, dispossession, and Facebook: techno-imperialism and toponymy in gentrifying San Francisco". Urban Geography. 40 (6): 826–845. doi:10.1080/02723638.2019.1591143. ISSN 0272-3638. S2CID 150455690.
^Hickman, Beth Wallace; Gates, Gail E.; Dowdy, Richard P. (September 1993). "Nutrition claims in advertising: A study of four women's magazines". Journal of Nutrition Education. 25 (5): 227–235. doi:10.1016/S0022-3182(12)81000-4.
Bluewashing (a word with similar connotations to "whitewash" and "greenwash") is a term used to describe deceptive marketing that overstates a company's...
misuse the Global Compact as a public relations instrument for "bluewashing". Bluewashing refers to the alleged practice of companies claiming their membership...
efforts to address environmental challenges and promote sustainability. "Bluewashing" is a term that describes deceptive marketing that overstates a company's...
whilst simultaneously attempting to cover up the problems they cause. Bluewashing Greenwashing Pinkwashing (breast cancer) Pinkwashing (LGBT) Purplewashing...
use of these design-based approaches can even lead to the danger of bluewashing. This refers to the minimal instrumental use by organizations of privacy...
chosen to represent peace and hope. It has given rise to the term "bluewashing". The colour blue, normally of a lighter shade, is of prime significance...
the 2006 Israel-Lebanon conflict Marc Bélanger Biosafety Clearing-House Bluewash British Mandate of Palestine Broad Economic Categories Brundtland Commission...
Environmental Politics, 2016, 26(1): 27-48 (with Matthew Potoski). “Bluewashing" the Firm?: Voluntary Regulations, Program Design and Member Compliance...
Pradesh". Equitabletourism.org. Retrieved 12 January 2012. "Greenwash and bluewash and all at the same time, note the use of "eco" and "responsible" tourism"...
Global Information