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Bluefin Labs information


Bluefin Labs, Inc.
Company typeDivision
Founded2008
FounderMichael Fleischman
Deb Roy
Defunct2013
FateAcquired by Twitter
Headquarters
Cambridge, Massachusetts
,
United States
Websitehttp://www.bluefinlabs.com

Bluefin Labs was a Cambridge, MA-based social TV analytics company that used publicly available social media commentary from Twitter, Facebook and blogs to measure viewer engagement with television shows and ads at scale – historically a costly and complex problem for TV and marketing industries to solve.[1]

Bluefin's technology platform, grounded in 15 years of cognitive science and machine learning research at the MIT Media Lab,[2] semantically interpreted people's social media comments and automatically linked them with the TV shows and ads they were watching. Bluefin's flagship product offering, Bluefin Signals, was a tool for accessing, interpreting, and analyzing this social TV data.

A data visualization from the TV Genome[3]
  1. ^ Marich, Robert. "Measuring Engagement, Audience Metric Exerts Increasing Influence on Ad Spending, Broadcasting & Cable". Broadcasting & Cable. NewBay Media, LLC. Retrieved 18 July 2011.
  2. ^ Roy, Deb (September 2009). "New Horizons in the Study of Child Language Acquisition" (PDF). Proceedings of Interspeech. Brighton, England: Massachusetts Institute of Technology: 13–20. doi:10.21437/Interspeech.2009-3. hdl:1721.1/65900. Retrieved 18 July 2011.
  3. ^ Roy, Deb. "The birth of a word". TED. Retrieved 18 July 2011.

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(February 5, 2013). "Twitter's Boston Acquisitions: Crashlytics Tops $100M, Bluefin Labs Close Behind". Xconomy. Archived from the original on April 27, 2019...

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the Pacific bluefin tuna from "least concerned" to "vulnerable" on a scale that represents level of extinction risk. The Pacific bluefin tuna is targeted...

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Barbara Block

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many smaller predators, but younger fish are vulnerable to predation by bluefin tuna and mahi mahi. Adults are consumed by orca, sharks and sea lions....

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