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Blue Ocean Strategy information


Blue Ocean Strategy
First edition cover
AuthorW. Chan Kim and Renée Mauborgne
LanguageEnglish
GenreBusiness Management
PublisherHarvard Business Review Press
Publication date
2004, 2015 (expanded edition)
Media typePrint (Hardback)
Pages240 pp, 287 pp (expanded edition)
ISBN1-59139-619-0 ISBN 978-1-62527-449-6 (expanded edition)
OCLC56421900, 905587295 (expanded edition)
Dewey Decimal
658.8/02 22, 658.8/02 23 (expanded edition)
LC ClassHF5415.153 .K53 2004
Websiteblueoceanstrategy.com

Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD,[1] and the name of the marketing theory detailed on the book.

They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas.[2] An expanded edition of the book was published in 2015, while two sequels entitled Blue Ocean Shift and Beyond Disruption[3] are published in 2017 and 2023, respectively.

  1. ^ "Renee Mauborgne - Faculty Profile". INSEAD. 2015-09-17. Retrieved 2018-12-20.
  2. ^ Kim, W. C.; Mauborgne, R. (2004). Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston: Harvard Business School Press. ISBN 978-1591396192.
  3. ^ Carton, Guillaume (2023-09-15). "Can Entrepreneurs Innovate Without Disrupting Industries?". Entrepreneur and Innovation Exchange. doi:10.32617/939-65044516eeed5.

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