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Blue Ocean Strategy
First edition cover
Author
W. Chan Kim and Renée Mauborgne
Language
English
Genre
Business Management
Publisher
Harvard Business Review Press
Publication date
2004, 2015 (expanded edition)
Media type
Print (Hardback)
Pages
240 pp, 287 pp (expanded edition)
ISBN
1-59139-619-0 ISBN 978-1-62527-449-6 (expanded edition)
OCLC
56421900, 905587295 (expanded edition)
Dewey Decimal
658.8/02 22, 658.8/02 23 (expanded edition)
LC Class
HF5415.153 .K53 2004
Website
blueoceanstrategy.com
Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD,[1] and the name of the marketing theory detailed on the book.
They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas.[2] An expanded edition of the book was published in 2015, while two sequels entitled Blue Ocean Shift and Beyond Disruption[3] are published in 2017 and 2023, respectively.
^Kim, W. C.; Mauborgne, R. (2004). Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston: Harvard Business School Press. ISBN 978-1591396192.
^Carton, Guillaume (2023-09-15). "Can Entrepreneurs Innovate Without Disrupting Industries?". Entrepreneur and Innovation Exchange. doi:10.32617/939-65044516eeed5.
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