William Montague Backer or Bill Backer (June 9, 1926 – May 13, 2016) was an American advertising executive.[1][2] He became an industry legend[citation needed] for creating the Coca-Cola slogans "Things go better with Coke" and "the real thing", and the Miller Lite slogans "everything you ever wanted in a beer, and less" and "Miller Time".[3] In 1971, Backer created the Coca-Cola campaign and accompanying song "I'd Like to Teach the World to Sing (In Perfect Harmony)."[3]
^"Ad genius, conservationist Bill Backer dies at 89". fauquiernow.com. May 16, 2016. Retrieved May 17, 2016.
^Weil, Martin. "William Backer, ad man behind Coke jingle that taught the world to sing, dies at 89." Washingtonpost.com, 17 May 2016. Gale Academic OneFile, link.gale.com/apps/doc/A452821852/AONE?u=wikipedia&sid=ebsco&xid=bc613701. Accessed 5 June 2022.
^ abRoberts, Sam (May 16, 2016). "Bill Backer, Who Taught the World (and Don Draper) to Sing, Dies at 89". The New York Times. Retrieved May 17, 2016.
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