The Big Six is the name colloquially given to the six largest advertising and public relations agencies in the world by revenue: Publicis, WPP, Omnicom, IPG, Dentsu, and Havas.[1][2][3][4]
^Bürgi, Michael (2024-02-12). "Media Buying Briefing: What holding companies' 2023 earnings (so far) tell us about their future". Digiday. Retrieved 2024-04-11.
^Spanier, Gideon; March 2022, Campaign 09. "Big six global agency groups bounce back by adding 32,000 jobs in 2021". www.prweek.com. Retrieved 2024-04-11.{{cite web}}: CS1 maint: numeric names: authors list (link)
^"Global new-biz spotlight: Adobe and Huawei among big wins by Publicis and WPP". www.campaignlive.co.uk. Retrieved 2024-04-11.
^"Publicis leads the big six (for now). Here's how it managed to defy holdco malaise". The Drum. Retrieved 2024-04-11.
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