Big Baller Brand Challenge Games were a series of friendly basketball games between Vytautas Prienai–Birštonas of the Lithuanian Basketball League (LKL) and five teams in the LKL, National Basketball League (NKL), and Regional Basketball League (RKL). It began on January 9 and ended on January 28, 2018. The games were designed by Vytautas to give more exposure to its new signees, brothers LaMelo and LiAngelo Ball, and resulted in the team's withdrawal from the 2017–18 Baltic Basketball League season. The games were sponsored by Big Baller Brand, an athletic apparel company founded by the brothers' father LaVar Ball, and were streamed on Facebook Live via Ballislife Weekly Showcase.
Vytautas won all five games of the exhibition series, and five of its players earned the game's most valuable player honors. Official head coach Virginijus Šeškus coached the team in its first four games, with LaVar Ball being named assistant coach in the fourth game against Dzūkija Alytus. Ball was appointed head coach for the team's final game against Jonava. Under Ball's coaching, LaMelo and LiAngelo Ball played increased minutes and had their top performances of the Big Baller Brand Challenge Games, with the former scoring an event-high 43 points in the fourth game and recording a triple-double in the last game of the event.
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