For other uses, see Better Living Through Chemistry (disambiguation).
The phrase "Better Living Through Chemistry" (BLTC) is a variant of a DuPont advertising slogan, "Better Things for Better Living...Through Chemistry." DuPont adopted it in 1935 and it was their slogan until 1982 when the "Through Chemistry" part was dropped. Since 1999, their slogan has been "The miracles of science".[1]
The phrase "Better Living Through Chemistry" was used on products that were not affiliated with DuPont to circumvent trademark infringement.[citation needed] This transmutation is now more commonly used than the original. This statement is used for commentary on several different topics, from the promotion of prescription or recreational drugs,[2] to the praise of chemicals and plastics, to the sarcastic criticism of the same.
DuPont used the "Better Living Through Chemistry" slogan not to promote particular products, but to change viewers' opinions about the role of business in society. In the words of DuPont's advertising director, Charles Hackett, the advertisements sought to address "unspoken fears of bigness in business", which were based on "an emotional rather than a rational foundation".[3]
The phrase has since been used in popular culture as the name of a film and of music albums, sometimes as a euphemistic reference to recreational drug use.[4]
^Trif Alatzas (April 29, 1999). "DuPont touts 'miracles'". The News Journal (Wilmington, DE). We need to get away from the word 'things,' " [DuPont Chairman and Chief Executive Charles O.] Holliday said. "Because we're also about providing knowledge.
^"Better Living Through Chemistry - Lead Pipe Posters - Vintage Rock Art Posters, Psychedelic Art Posters and More". Archived from the original on June 1, 2015. Retrieved April 26, 2012.
^Anna McCarthy, The Citizen Machine: Governing by Television in 1950s America, New York: The New Press, 2010, p. 50. ISBN 978-1-59558-498-4.
^Coy, Peter (August 28, 2019). "Why the Periodic Table of Elements Is More". Bloomberg Businessweek. Archived from the original on August 28, 2019. Retrieved February 4, 2021.
and 22 Related for: Better Living Through Chemistry information
phrase "BetterLivingThroughChemistry" (BLTC) is a variant of a DuPont advertising slogan, "Better Things for BetterLiving...ThroughChemistry." DuPont...
success. In 1996, Cook adopted the name Fatboy Slim and released BetterLivingThroughChemistry to critical acclaim. Follow-up albums You've Come a Long Way...
undercover identity as a drug dealer for the real thing. 54 8 "BetterLivingThroughChemistry" Leon Ichaso Teleplay by : Dick Wolf & Michael Duggan Story...
play How I Learned to Drive. He also starred in the 2013 film BetterLivingThroughChemistry. He played Kevin Rayburn in the 2015 Netflix television show...
CD EP split with Beaver, 1998) "Mexicola" – 5:34 Rated R "BetterLivingThroughChemistry" – 5:54 "Auto Pilot" – 4:19 "How to Handle a Rope" – 3:29 (from...
North Sara Frost Expecting Andie 2014 Fort Bliss Maggie Swann BetterLivingThroughChemistry Kara Varney Justice League: War Diana Prince / Wonder Woman...
2016. p. A10. Retrieved May 27, 2022 – via Newspapers.com. "BetterLivingThroughChemistry". RottenTomatoes.com. Retrieved May 27, 2022. Hayes, Andy (May...
Shot John Moon Trust Me Aldo Stankas A Case of You Gary 2014 BetterLivingThroughChemistry Douglas Varney All Hail the King Justin Hammer Short film Laggies...
Bruce Beresford 2013 The Butler Nancy Reagan Lee Daniels 2014 BetterLivingThroughChemistry Pharmacy Customer David Postmentier, Geoff Moore Cameo This...
Century, Sara (March 14, 2023). "Amazon Prime Facilitates Self-Discovery Through Shopping in Olivia Wilde-Directed Short". Adweek. Retrieved April 1, 2023...
White House Down Wallace 2013 Brightest Star Dr. Lambert 2014 BetterLivingThroughChemistry Dr. Roth 2016 Catfight Carl 2019 The Goldfinch Mr. Silver 2021...
him on a joyride involving sex, drugs and possibly murder in BetterLivingThroughChemistry (2014). She starred as Beatrice Fairbanks in The Longest Week...
positions Certifications UK AUS AUT FRA GER IRL NLD NZ SWI US BetterLivingThroughChemistry Released: 23 September 1996 Label: Skint Formats: CD, cassette...
Symptoms of Withdrawal, in which he recounted decades of "betterlivingthroughchemistry". In 2009, he wrote Moments of Clarity, a compilation of first-person...
Along with John Goodman, Malloy played one of four Republican senators living in a house on Capitol Hill. Malloy is married to director and producer Cas...
Rosenthal, Dick Wolf, Michael Duggan (14 November 1986). "BetterLivingThroughChemistry". Miami Vice. Season 3. Episode 8. NBC. Director: Paul Michael...
television intones the slogan of a current DuPont ad campaign: "BetterLivingThroughChemistry". Another familiar slogan is lampooned in a panel showing a...
after World War I. The company's motto, "Maker of better things for betterlivingthroughchemistry," was read at the beginning of each program, and the...