Bottles of beers from several Canadian-based breweries placed on a table being used to play beer pong
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Beer was introduced to Canada by European settlers in the seventeenth century. The first commercial brewery was La Brasseries du Roy started by New France Intendant Jean Talon, in Québec City in 1668.[1] Many commercial brewers thrived until prohibition in Canada. The provincial and federal governments' attempt to eliminate "intoxicating" beverages led to the closing of nearly three quarters of breweries between 1878 and 1928.[2] It was only in the second half of the twentieth century that a significant number of new breweries opened up. The Canadian beer industry now plays an important role in Canadian identity, although globalization of the brewing industry has seen the major players in Canada acquired by or merged with foreign companies, notably its three largest beer producers: Labatt, Molson and Sleeman. The result is that Moosehead, with an estimated 3.8 percent share of the domestic market in 2016, has become the largest fully Canadian-owned brewer.[3]
Beer sales have been sluggish overall[4] in volume and in growth in industry revenue as other beverages have increased in popularity. Growth in revenue for beer makers averaged 1.3 per cent per year during 2011-2016; the estimated annual growth over the subsequent five years is only 0.4 percent per annum.[5] Nonetheless, the number of licensed breweries in Canada increased from 310 in 2010 to 640 in 2015. Many of these are small operations since there were only 30 large (making over 7.5 million litres per year) breweries in 2015.[6]
The production of beer by microbreweries ("craft brewing") is a very fast-growing segment both in terms of the number of producers and the volume sold. Craft brewing appeals to a wider demographic than the traditional mass-market beers which primarily target young males. (Men consume an estimated 71.5% of beer in terms of volume.)[5][7]
^Ebberts, Derek (March 9, 2015). "To Brew or Not to Brew: A Brief History of Beer in Canada". Manitoba Historical Society. Manitoba Historical Society. Retrieved January 28, 2017. Quebec was the geographic epicentre of the development and expansion of the brewing industry in Canada.
^Bellamy (May 2009). "Beer Wars". Canada's History. Canada's History Magazine. Archived from the original on February 2, 2017. Retrieved January 21, 2017.
^"IBISWorld Industry Report 31212CA - Breweries in Canada pdf file". IBISWorld. IBISWorld. August 2016. Retrieved January 21, 2017. privately owned and operated by the Oland family since its inception, and therefore does not publicly disclose its financial information
^"Control and sale of alcoholic beverages, for the year ending March 31, 2015". StatsCan. Government of Canada. May 10, 2016. Retrieved January 24, 2017.
^ abPetrillo, Nick (August 2016). "IBIS World Industry Report 31212CA Breweries in Canada". IBIS World. IBIS. Retrieved January 31, 2017.
^Hutchins, Aaron (December 8, 2016). "Are we seeing a craft brewery bubble, or just a frothy boom?". MacLeans. Rogers Media. Retrieved February 11, 2017. The number of craft breweries in Canada has exploded over the past few years
^Van Den Broek, Astrid (April 1, 2016). "Beer's bonanza". CPA Canada. CPA Canada. Retrieved January 24, 2017. Shifting tastes and demographic preferences are making craft brews more popular than ever.
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