1991 Gatorade commercial featuring American professional basketball player Michael Jordan
Be Like Mike
A frame from Be Like Mike, depicting Michael Jordan playing basketball with a child.
Agency
Bayer Bess Vanderwarker
Client
Quaker
Language
English
Media
Television
Running time
60 seconds
Product
Gatorade
Release date(s)
August 8, 1991
Slogan
Be Like Mike. Drink Gatorade.
Music by
Ira Antelis, Steve Shafer
Starring
Michael Jordan
Country
United States
Not to be confused with Like Mike.
This article is part of a series about Michael Jordan
Career
Career achievements
The Shot
Game 6 of the 1998 NBA Finals
1982 NCAA Championship Game
Air Jordan (Jumpman)
Jordan Rules
Family
James R. Jordan Sr. (father)
Jeffrey Jordan (son)
Marcus Jordan (son)
Yvette Prieto (wife)
Books
The Jordan Rules (1992)
When Nothing Else Matters (2004)
Film and television
ProStars (1991)
Space Jam (1996)
Michael Jordan: An American Hero (1999)
Michael Jordan to the Max (2000)
Like Mike (2002)
Like Mike 2: Streetball (2006)
The Last Dance (2020)
Air (2023)
Video games
Jordan vs. Bird: One on One (1988)
Michael Jordan in Flight (1993)
Michael Jordan: Chaos in the Windy City (1994)
Space Jam (1996)
NBA 2K11 (2010)
NBA 2K12 (2011)
NBA 2K16 (2015)
NBA 2K23 (2022)
Other
Statue of Michael Jordan
Michael Jordan's Restaurant
Michael Jordan's Steakhouse
Michael Jackson's "Jam" (1992)
"Be Like Mike" (1992)
"Second Generation" (2006)
Buckethead's "Jordan" (2009)
Crying Jordan
23XI Racing
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Be Like Mike is a television advertisement for Gatorade starring American professional basketball player Michael Jordan. Created by advertising agency Bayer Bess Vanderwarker, it featured various children and adults playing basketball with Jordan, set to a song with lyrics about wishing one could be like the basketball player.
As the first Gatorade commercial to feature Jordan, the concept for Be Like Mike originated from advertisement executive Bernie Pitzel. Pitzel was inspired by the song "I Wanna Be Like You" from the Disney film The Jungle Book, but failed to secure the rights to use it. Instead, he wrote lyrics and hired Ira Antelis and Steve Shafer to compose the song that would become the background music for the advertisement.
Originally broadcast on August 8, 1991, the commercial was warmly received by the public. While the advertisement did not drastically improve sales for Gatorade, it helped to further portray Jordan as a likable superstar, endearing him to children who wished to emulate his play. In subsequent years, the advertisement has been cited as one of the best sports commercials ever.
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