The Barcelona Principles refers to the Barcelona Declaration of Research Principles, a set of seven voluntary guidelines established by the public relations (PR) industry to measure the efficiency of PR campaigns.[1] They were the first overreaching framework for effective public relations and communications measurement.[2] The Principles serve as a guide for practitioners to incorporate the ever-expanding media landscape into a transparent, reliable, and consistent framework.[2]
The Barcelona Principles were agreed upon by PR practitioners from 33 countries who met in Barcelona, Spain in 2010 for a summit convened by the International Association for Measurement and Evaluation of Communication (AMEC). The Barcelona Principles identify the need for outcome-, instead of output-, based measurement of PR campaigns, call for the exclusion of ad value equivalency metrics, and recognize the communications value of social media.[3][4]
^Magee, Kate (18 June 2010). "First global standard of proving value of PR created at European Summit on Measurement". PR Week. Retrieved 31 January 2014.
^Manning, Andrew (21 March 2011). "Understanding the Barcelona Principles". Public Relations Strategist. Public Relations Society of America. Retrieved 31 January 2014.
^Slee, Dan (13 February 2013). "What are the Barcelona Principles?". Government Communication Service. Government of the United Kingdom. Archived from the original on 19 February 2014. Retrieved 31 January 2014.
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