Barack Obama 2012 presidential campaign information
Obama for America
2012 Obama–Biden campaign logo
Campaign
2012 Democratic primaries 2012 US presidential election
Candidate
Barack Obama 44th President of the United States (2009–2017) Joe Biden 47th Vice President of the United States (2009–2017)
Affiliation
Democratic Party
Status
Announced: April 4, 2011 Presumptive nominee: April 3, 2012 Official nominee: September 5, 2012 Won election: November 6, 2012 Inaugurated: January 20, 2013
Headquarters
130 East Randolph Street Chicago, IL 60601[1]
Key people
Jim Messina (campaign chairman) David Axelrod (senior strategist) Harper Reed (chief technology officer) Michael Slaby (chief integration and innovation officer) Stephanie Cutter (deputy campaign manager) Brent Colburn (communications director) Matthew Barzun (finance chairman) Ben LaBolt (national press secretary) Rufus Gifford (finance director)
Receipts
US$738,503,770 (2012-12-31[2])
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www.barackobama.com (archived)
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This article is part of a series about
Barack Obama
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This article is part of a series about
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On April 4, 2011, Barack Obama, the 44th president of the United States, announced his candidacy for re-election as president.[3][4] On September 5, 2012, he again became the nominee of the Democratic Party for the 2012 presidential election. Along with his running mate, Vice President Joe Biden,[5] Obama was opposed in the general election by former Massachusetts Governor Mitt Romney, along with various[6][7] minor candidates from other parties. The election took place on Tuesday, November 6, 2012.
Obama's campaign headquarters was in Chicago and key members of his successful campaign in 2008, such as Jim Messina and David Axelrod, returned to staff it.[8] On the day of the announcement, the campaign released a promotional video showing supporters of Obama organizing for the re-election effort.[6] As The Guardian newspaper noted, this was the first US presidential reelection campaign to use Facebook and Twitter for promotion.[7]
Between early-2011 and June 30, 2012, the Obama campaign and supporters spent approximately $400 million, according to the Federal Election Commission.[9] Obama won his reelection bid by a margin of 51.06 to 47.21%.[10] This was the first time since 1944, when President Franklin D. Roosevelt won re-election, that a Democratic president had won by a majority of the electoral votes and over 51% of the popular vote twice.[11]
^Jeff Zeleny (March 29, 2011). "Obama 2012 campaign to start in Chicago". The Indian Express. Retrieved September 13, 2011.
^"Candidate (P80003338) Summary Reports – 2011–2012 Cycle". Federal Election Commission. Archived from the original on October 12, 2013. Retrieved July 20, 2015.
^(April 4, 2011) "Obama announces re-election bid", United Press International. Retrieved April 4, 2011.
^Condon, Stephanie (April 4, 2011) "Obama launches 2012 campaign with web video" Archived May 25, 2012, at archive.today, CBS News. Retrieved April 4, 2011.
^Christian, Ken (March 26, 2012). "Obama, Biden officially begin re-election campaign". wcsh6.com. Archived from the original on February 9, 2013. Retrieved May 4, 2012.
^ abShear, Michael D. (April 4, 2011) Shear, Michael D. (April 4, 2011). "Obama Launches Re-Election Facing New Political Challenge". The New York Times. United States. Retrieved April 4, 2011.
^ abAdams, Richard (April 4, 2011). "Barack Obama tweets the start to his 2012 re-election campaign". The Guardian. London. Archived from the original on April 5, 2011. Retrieved April 4, 2011.
^"Obama opens bid for new term, no longer outsider – Yahoo!! News". Yahoo! News. Archived from the original on April 5, 2011. Retrieved April 4, 2011.
^Confessore, Nicholas; McGinty, Jo Craven (August 5, 2012). "Record Spending by Obama's Camp Shrinks Coffers". The New York Times. ISSN 0362-4331. Retrieved February 17, 2023.
^"Official 2012 Presidential General Election Results" (PDF). Archived from the original (PDF) on July 31, 2014. Retrieved March 17, 2013.
^Nichols, John (November 9, 2012). "Obama's 3 Million Vote, Electoral College Landslide, Majority of States Mandate". The Nation. Retrieved November 18, 2012.
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