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Bachelor of Business Management (BBM), sometimes known as a fundamentals in marketing,[1] is an undergraduate program of four years. The BBM degree is designed to teach students the skills necessary to perform leadership roles in the business and corporate world. And it is usually classified into 4 majors: marketing management, financial management, operational management, and human resource development management.
It is sometimes called Commerce BSCom, for Bachelor of Science in commerce.
^webmaster@waikato.ac.nz (2014-03-03). "Bachelor of Management Studies: University of Waikato". Waikato.ac.nz. Archived from the original on 2014-03-23. Retrieved 2014-03-23.
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