Global InformationBaby Einstein information
 | This article reads like a press release or a news article and may be largely based on routine coverage. (February 2022) |
 Logo used since 2018 | |
| Industry | Early child entertainment |
|---|---|
| Founded | January 31, 1996 |
| Headquarters | Atlanta, Georgia, U.S. |
Key people | Julie Aigner-Clark (founder) |
| Owner | Julie Aigner-Clark |
| Parent |
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| Website | BabyEinstein.com |
Baby Einstein (stylized as baby einstein) is an American franchise and line of multimedia products, including home video programs, CDs, books, flash cards, toys, and baby gear that specialize in interactive activities for infants and toddlers under three years old, created by Julie Aigner-Clark. The franchise is produced by The Baby Einstein Company (formerly known as I Think I Can Productions).
The videos show babies, toddlers and preschoolers under three years simple patterns, puppet shows, and familiar objects, such as everyday items, animals, and toys that are often accompanied by reorchestrated classical music written by composers such as Wolfgang Amadeus Mozart, Ludwig van Beethoven, Johann Sebastian Bach, Antonio Vivaldi, Johannes Brahms, George Frideric Handel, and many others, as well as some traditional rhymes.
The video series is known for its puppets, which are all animals who seldom speak, mostly communicating in simple sounds and their respective animal noises.
The Baby Einstein Company has also released a companion series aimed at preschoolers, called Little Einsteins,[1] but in 2016, they received a new sister show called WeeSchool, which was also created by Clark.
Baby Einstein was introduced to the public in 1996, and remained a small company until Clark sold it to Disney. Between November 7, 2001,[2] and October 13, 2013, Disney owned and operated the Baby Einstein brand. Starting on October 14, 2013, Kids II, Inc. owns and operates the Baby Einstein brand.
- ^ "The Baby Einstein Company Grows Beyond Video Aisle and into Preschool Television" (Press release).
- ^ VERRIER, RICHARD (2001-11-07). "Disney Buys Toy Maker, Publisher Baby Einstein". Los Angeles Times. ISSN 0458-3035. Retrieved 2018-03-19.