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Motor vehicle
Dixi
Overview
Manufacturer
Bayerische Motoren Werke AG (BMW)
Production
1928–1931
Body and chassis
Layout
FR layout
Related
Austin 7
Powertrain
Engine
747 cc straight-4
Chronology
Successor
BMW 3/15
Dixi was a brand name of cars made by originally by Automobilwerk Eisenach, later by BMW. The first Dixi car was produced in 1904.[1]: 125 In the difficult economic climate of the 1920s the company found it hard to sell its 6/24 and 9/40 models. So the manufacturer decided to enter the small car market, and in 1927 signed a licensing agreement with the Austin Motor Company to build a variant of the Austin 7. A production level of 2000 cars a year was agreed upon, and Dixi paid Austin a royalty on each vehicle produced.
The first 100 cars were supplied by Austin as kits, but by December 1927 the first of the official Dixi-manufactured vehicles, the DA-1 3/15PS were coming off the production line. The DA designation stood for Deutsche Ausführung, meaning German Version; 3/15 indicated the taxation and actual horsepower ratings. Apart from being left-hand drive and using metric fasteners, the car was nearly identical to the Austin. Body styles available were coupé, roadster, tourer, and sedan with a few chassis going to external coachbuilders. Most cars left the factory as tourers.
Looking to move into automobile manufacturing, BMW bought the Automobilwerk Eisenach in 1928 and, with it, the rights to build the Dixi car. At first the cars were badged as BMW Dixi but the Dixi name was dropped in 1929 when the DA-1 was replaced by a slightly updated version, the BMW 3/15 DA-2.
Dixi DA 1 4 cyl, 15 hp (11 kW), 1927–1929
^Jacobs, A. J. (2017). Automotive FDI in emerging Europe: shifting locales in the motor vehicle industry. London: Palgrave Macmillan. ISBN 978-1-137-40786-3.
Dixi was a brand name of cars made by originally by Automobilwerk Eisenach, later by BMW. The first Dixi car was produced in 1904.: 125 In the difficult...
under licence (under the Dixi marque). The first car sold as a BMW was a rebadged Dixi called the BMW 3/15. Throughout the 1930s, BMW expanded its range into...
BMW. The Dixi continued briefly as the BMWDixi but the renamed BMW-Factory Eisenach soon started making an updated version of the car called the BMW...
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