AvtoVAZ vehicles in international markets information
Exports of AvtoVAZ vehicles to the West began in 1974; Ladas were sold as in several Western nations during the 1970s and 1980s, including Canada, the United Kingdom, France, Belgium, Luxembourg and the Netherlands, though trade sanctions banned their export to the United States. Under the original agreement with Fiat, the car could not be sold in competition with the 124 until its replacement (the Fiat 131 Mirafiori) had been released and all Fiat production of the 124 had ceased.
Lada cars became popular in Russia and Eastern Europe during the 1970s and 1980s, particularly in former Eastern bloc countries. Lada made its name in Western Europe selling large volumes of the VAZ-2101 and its many derivatives as an economy car during the 1980s. The common Lada sedan and estate, sometimes known as the "Classic" in the West, was based on the 1966 Fiat 124 sedan (VAZ 2104/2105/2107 vehicles were known as Signet in Canada, Riva in the UK, and Nova in Germany).
Exported worldwide in the 1980s and 1990s, Lada was a big foreign currency earner for the hard-pressed Soviet Union and was used in barter arrangements in some countries. For example, Coca-Cola traded its drinks in exchange for Lada cars which were then shipped to the United Kingdom and sold.[1] Over 60% of production was exported, mainly to Western countries (the US was the only large market not to have imported Ladas).[2]
Economic instability in the former Soviet Union in the 1990s, tightening emissions and safety legislation meant that AvtoVAZ withdrew from most Western markets by the late 1997. In later years, Lada is again exported. The Lada is marketed in Russia, Belarus, Ukraine, Armenia and Azerbaijan, and within the European Union, it has been made available in the Czech Republic, Romania, Slovakia, Austria, France, Germany, Hungary, and Egypt.[3]
^William R. Feist (1 January 1999). Managing a Global Enterprise: A Concise Guide to International Operations. Greenwood Publishing Group. p. 127. ISBN 978-1-56720-162-8. Archived from the original on 16 July 2014. Retrieved 7 July 2014.
^Media, Evergeek (26 September 2011). "A Lada car for the money no more". Ca.autoblog.com. Archived from the original on 14 July 2014. Retrieved 7 July 2014.
^"Lada Granta sa vybrala do vyspelej automobilovej Európy" (in Slovak). Podkapotou.sk. 15 April 2013. Archived from the original on 31 December 2013. Retrieved 2 January 2014.
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